GambleAware Launches App to Help Users Cut Down or Quit Gambling

GambleAware Launches App to Aid in Gambling Harm Prevention

GambleAware has introduced a new app designed to provide free, anonymous, and evidence-based support for individuals who wish to cut down or stop gambling. This initiative, launched as part of the charity’s ongoing commitment to responsible gambling, aims to prevent harm before it escalates by offering users a personalized experience to manage their gambling habits.

The GambleAware Support Tool app targets users across Great Britain, particularly focusing on 18 to 24-year-olds, who are found to be twice as likely to want to quit or reduce gambling compared to the general population. The app offers a range of support features, including the ability to set personal goals and track gambling activity, empowering users to take control of their habits.

Key Insights and Features of the GambleAware App

Based on recent findings, 48% of 18-24-year-olds using the app have indicated that their primary motivation for changing their gambling behavior is to "save money," while 27% stated they wanted to "feel happier." This demographic is particularly at risk, and the app provides a valuable tool for them to take action early on.

The app also incorporates the Lower Risk Gambling Guidelines (LRGG), offering specific limits for users who wish to gamble in a less harmful way. These include gambling no more than 1% of income, limiting gambling to no more than 4 days per month, and avoiding more than two types of gambling activities monthly. This unique integration makes the GambleAware app a first-of-its-kind in the UK.

The Importance of Early Intervention

GambleAware's new app is not only about offering support but about actively reducing the stigma surrounding gambling harm. The app encourages individuals to seek self-help before professional treatment is needed, as a significant portion of individuals who want to quit gambling prefer not to use formal treatment services.

Alongside individual tracking tools, the app provides podcasts, educational materials, and links to formal support options, such as the GambleAware service finder tool, ensuring users can access the help they need.

By offering an easy-to-use digital solution, GambleAware hopes to reduce the barriers to support and provide people with the means to manage their gambling behaviors independently. This approach is aimed at protecting vulnerable groups, especially the younger population, from the potential harms associated with gambling.

A Step Towards Comprehensive Gambling Harm Prevention

With the launch of this innovative app, GambleAware is responding to the growing demand for early intervention tools that empower individuals to take action against gambling-related harm. The app’s development aligns with research findings that up to 4.5 million people in Great Britain want to reduce or quit gambling, with a significant portion preferring to do so without professional treatment.

In addition, the app supports the idea that gambling regulation should be comprehensive and proactive, not just reactive. By offering a platform where individuals can track and reduce their gambling in a supportive environment, GambleAware is setting a new standard in the fight against gambling harm.

Source: 

“GambleAware app launched as new analysis shows that 18-24s are twice as likely to want to cut down or quit gambling“, gambleAware.org, July 14, 2025.