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888.com / Uffiliates have changed terms in areas regarding PPC Keywords and what you can bid on for both 888 properties and Littlewoods properties as well as the CPA requirements for Bingo properties.
ADDED TERM, PPC, Keyword Bidding, 888
In relation to PPC and keyword bidding it is hereby made clear that you may not advertise (make use in any search engine ads) or purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service, which are identical or similar to any of the 888 trademarks or trade names from time to time or include the words 888 or pacific poker or casino on net or any variations (888.com, 888sport, 888ladies, casino-on-net etc.) of each thereof, or include metatag keywords on the partner site which are identical or similar to any 888 trade marks or trade names from time to time or otherwise include the word 888.
ADDED TERM, PPC, Keyword Bidding, Littlewoods / Gameon
In relation to PPC and keyword bidding it is hereby made clear that you may not advertise (make use in any search engine ads) or purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service, which are identical or similar to any of the LGO trademarks or trade names from time to time or include the words Littlewoodscasino or Littlewoodspoker or LittlewoodsGameOn or GameOn or any variations (Gameonbingo.com, gameonquickplay.com etc.) of each thereof, or include metatag keywords on the partner site which are identical or similar to any of the LGO trade marks or trade names from time to time or otherwise include the word Littlewoods.
ADDED TERM, Commissions, Revenue Sharing, Littlewoods / Gameon
GAMEON QUICK PLAY REVENUE SHARE SCHEME: Games Gross Revenue per Calendar Month % of Gross Revenue You Receive (From your Money Players’ Games Gross Revenue per Calendar Month) $0+ 35% For these purposes the term Games Gross Revenue shall mean the sum total of all of a Money Players bets while playing at the Games Site, less the winnings of a Money Player, less any credits, bonus or promotional amounts given to a Money Player, less any chargebacks (including amounts paid as a result of credit card abuse or fraud, or paid to a Money Player to settle a claim involving the allegation of credit card or other abuse or fraud) or any uncollectible revenue attributable to a Money Player.
UPDATED TERM, Commissions, CPA, Bingo
A Money Player is a Lead who has achieved the following criteria: FOR CPA trackers and CPA component in hybrid trackers - (i) earns 20 comp points in relation to the Casino Site; or (ii) earns 20 Frequent Players Points (FPPs) in relation to the Poker Site (we reserve the right to change the required amount of comp points or FPPs at our sole discretion with some Affiliates); (iii) bets $20 in relation to the Bingo Site; or FOR revenue share trackers - plays on any of the Sites.
Summary:Many programs are starting to update their PPC terms. This is happening more in response to the ability to run PPC again than anything else. The CPA update was necessary and should have been there long ago along with the Littlewoods Revenue sharing.
888 / Uffiliates Terms Update - PPC Keywords, Gameon, Bingo CPA
ADDED TERM, PPC, Keyword Bidding, 888
In relation to PPC and keyword bidding it is hereby made clear that you may not advertise (make use in any search engine ads) or purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service, which are identical or similar to any of the 888 trademarks or trade names from time to time or include the words 888 or pacific poker or casino on net or any variations (888.com, 888sport, 888ladies, casino-on-net etc.) of each thereof, or include metatag keywords on the partner site which are identical or similar to any 888 trade marks or trade names from time to time or otherwise include the word 888.
ADDED TERM, PPC, Keyword Bidding, Littlewoods / Gameon
In relation to PPC and keyword bidding it is hereby made clear that you may not advertise (make use in any search engine ads) or purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service, which are identical or similar to any of the LGO trademarks or trade names from time to time or include the words Littlewoodscasino or Littlewoodspoker or LittlewoodsGameOn or GameOn or any variations (Gameonbingo.com, gameonquickplay.com etc.) of each thereof, or include metatag keywords on the partner site which are identical or similar to any of the LGO trade marks or trade names from time to time or otherwise include the word Littlewoods.
ADDED TERM, Commissions, Revenue Sharing, Littlewoods / Gameon
GAMEON QUICK PLAY REVENUE SHARE SCHEME: Games Gross Revenue per Calendar Month % of Gross Revenue You Receive (From your Money Players’ Games Gross Revenue per Calendar Month) $0+ 35% For these purposes the term Games Gross Revenue shall mean the sum total of all of a Money Players bets while playing at the Games Site, less the winnings of a Money Player, less any credits, bonus or promotional amounts given to a Money Player, less any chargebacks (including amounts paid as a result of credit card abuse or fraud, or paid to a Money Player to settle a claim involving the allegation of credit card or other abuse or fraud) or any uncollectible revenue attributable to a Money Player.
UPDATED TERM, Commissions, CPA, Bingo
A Money Player is a Lead who has achieved the following criteria: FOR CPA trackers and CPA component in hybrid trackers - (i) earns 20 comp points in relation to the Casino Site; or (ii) earns 20 Frequent Players Points (FPPs) in relation to the Poker Site (we reserve the right to change the required amount of comp points or FPPs at our sole discretion with some Affiliates); (iii) bets $20 in relation to the Bingo Site; or FOR revenue share trackers - plays on any of the Sites.
Summary:Many programs are starting to update their PPC terms. This is happening more in response to the ability to run PPC again than anything else. The CPA update was necessary and should have been there long ago along with the Littlewoods Revenue sharing.
888 / Uffiliates Terms Update - PPC Keywords, Gameon, Bingo CPA