Alpha-affiliates absurd KPI requirement - UNRESOLVED

[Josephus]

Recently In December we started partnership with Alpha affiliates,
The deal was on CPA base
With interesting KPI requirements:
"Two parts of KPI:
1 part: redep
counting as (FTD+redeps)/FTD
For example: if you have 10 FTD and 5 redep, it will be (10+5)/10=1,5
2 part: avr dep
counting as sum of deps/ number of deposits
For example: if you have sum of 1000eur from 10 deposits it = 100eur
Germany:
1. 1,9
2. 70"

At first look it seems fine assuming that the 2nd KPI part is calculated to find out average player value (that is what I assumed)
But no, it is the average deposit value.
Here are few examples how it works:

if the one player deposits 50; 50; 50; 50; 50; 50; 50; 50; 50......
average deposit is 50, player value might be in thousands but it newer hits KPI of 70 and conversion does not qualify for CPA

if the one player deposits 20 ; 30; 40; 50; 60; 70; 80; 90; 100; 100; 100
player value is 740 but average deposit is 67.2 and it does not qualify for CPA

Also they count all deposits together for all players, so this might get even more absurd, for example:
1st player deposits 1000
2nd player deposits 500;500
3rd player deposits 100;100;100;100;100;100
4th player deposits 50;50;50;50;50;50;50;50;50;50;50;50;
5th player deposits 30;30;30;30;30;30;30;30;30;30;30;30;
6th player deposits 20;20;20;20;20;20;20;20;20;20;20;20;
7th player deposits 10;10;10;10;10;10;10;10;10;10;10;10;

And you get nothing for all these deposits because average deposit value is 68

Now they refuse to pay my CPA commission of 1050 eur based on this average deposit formula.

Genius KPI or Scam?

 

[abc]

Maybe go to revenue share. never understood why people took CPA on a casino.

 

[TheGooner]

I've never heard of Alpha Affiliates and the KPI seems unusual.

My background was banking, specifically card transactions and charges - so I can come up with a scenario where the KPI is not a "scam" but an attempt to allocate costs.

Deposits by credit card is a significant cost for these places because there are using "grey" merchant details and seem to pay high amounts for this. Possibly both as a percentage fee and/or a lower percentage and a fixed fee per deposit.

So if you imagine that they were paying 20% fee or 10% fee PLUS (take a guess) 25 EUR per deposit then there could be a high cost to small depositors.

Usually programs get around this by covering the first CC deposit each day or each week for each customer but then passing on the charges to the player if they deposit multiple times a day.

I work with one of the biggest programs in offshore sportsbooks and they are very upfront and show reporting of fees of 10-15% on credit card transactions. Crypto payments clock in at about 1% fees.

So the sort of fees I outlined for a smaller place like Alpha affiliates could be quite real.

If you don't like the terms at Alpha Affiliates then either :
1/ Talk to them to get a full understanding of costs and why they do what they do ?
2/ Move to a different fee structure.
3/ Stop promoting them.

EDIT :
I note that AGD have "audited" them and do not mention these KPIs at all - instead they mention a flat 30% admin fee. But that's for Rev-share.

Are these KPIs just for CPA deals ?

 

[MissExposé]

@Josephus Please PM me your affiliate account username and we will ask for clarification on your issue (sent you a PM where you can reply).

 

[Josephus]

@Josephus Please PM me your affiliate account username and we will ask for clarification on your issue (sent you a PM where you can reply).

My message box is empty and seems that I am not able PM directly to you

 

[MissExposé]

Please check your inbox now.

 

[MissExposé]

Thanks for sending your account details @Josephus. We sent an email and asked for updates on your case. Keep you posted.

 

[MissExposé]

@Josephus we just sent a reminder regarding your case. Keep you posted.

 

[Eddie G]

We've worked with Alpha brands for a couple of years now with great success. Never really any problems with payments. Were these KPIs discusses when you were making the CPA deal?

We always iron out the specifics of the baseline before a deal starts to avoid any future confusion.

 

[Josephus]

We've worked with Alpha brands for a couple of years now with great success. Never really any problems with payments. Were these KPIs discusses when you were making the CPA deal?

We always iron out the specifics of the baseline before a deal starts to avoid any future confusion.

Here are full KPI details:
Two parts of KPI:
1 part: redep
counting as (FTD+redeps)/FTD
For example: if you have 10 FTD and 5 redep, it will be (10+5)/10=1,5
2 part: avr dep
counting as sum of deps/ number of deposits
For example: if you have sum of 1000eur from 10 deposits it = 100eur
Germany:
1. 1,9
2. 70"

I agreed on this and it is my fault I did not ask clarification for formula: "sum of deps/ number of deposits"
Without suspicion I assumed that it was meant as "sum of deps/number of depositors"

But even after I have realized my mistake this KPI dont make sense to me other than scam traffic providers.
Also both parts of KPI are in conflict with each other.
1st part gives Baseline for count of deposit and 2nd part is destroyed if count of deposits is too large.

 

[Moonlight Cat]

i sent information to Alfa Affiliates affmanager. My recommendation for all. If you work with affiliate programs from ex-USSR countries, use Telegram. All igaming affiliate life in ex-USSR countries inside telegram. People use skype / emails very rare. And check forums very rare too.

p.s. they got message. They will contact shortly.

 

[MissExposé]

@Josephus We are waiting for updates from Alpha Affiliates, keep you posted.

 

[MissExposé]

@Josephus we sent one more reminder email. So far no updates, keep you updated.

 

[MissExposé]

@Josephus Do you maybe have some updates?
We just sent on more reminder email, since we didn't get any updates on your case so far.

 

[MissExposé]

Since no updates came in from the representatives we will mark this case unresolved. In case we do get clarification we will update the thread and assist further.