Any Ideas For Promoting a Single Casino ??

[gazsales]

hi folks,

Im looking for interesting, new or tried and tested ideas for promoting a single casino brand.. So no review site or anything like that.. Just ideas to promote a single brand/casino .. Anybody got any ideas

 

[CaseyM]

As an affiliate or operator?

 

[gazsales]

As an affiliate.

 

[gazsales]

Dayum, nobody got any great ideas ? or everyone just keeping them to themselves ? Feel free to PM me some ideas if you dont want to share them publicly

 

[Leo]

So no review site or anything like that..

Why no review site? That's exactly what I would do. Get a domain like casinoname-review.com, install wordpress, make a big review on the front page then post regular blog updates for any news about that casino, make pages about individual games at the casino, etc.

Google loves ultra-focussed sites, so a whole site about a single casino should do OK, of course still need to get links to the site to gain authority, etc.

 

[CaseyM]

I wouldn't get a domain with their brand name in it, they might confiscate it at some point

 

[gazsales]

Yeah getting a brand related domain is a bad idea.. I was thinking more social ways to promote without the need for a review type site. A few pages max.

 

[CaseyM]

Yeah getting a brand related domain is a bad idea.. I was thinking more social ways to promote without the need for a review type site. A few pages max.

Well you could go down the social networking route but without an actual solid domain in addition to this I wouldn't expect good results. PPC might be the way to go especially if the brand is allowing you to bid on their keywords as some (not many) affiliate managers/programs allow it

 

[Leo]

Yeah getting a brand related domain is a bad idea.

You're right, you'd probably make too much money and wouldn't know how to spend it all

I've had domains taken, and yes it sucks. But if you have the word 'review' in the name then it's less likely to get taken since there's no chance of it being confused with an official site.

Obviously it depends on whether the casino cares or not, but if you don't start outranking them for their own name then they tend to leave you alone - I'm constantly seeing review sites with domains like this and they've been sitting there for years, for example 32redcasinoreview.com has been around since 2007, intercasinoreview.com has been around since 2004, there are thousands of these sites that aren't having their domains taken.

If you want to use social media then it's the same concept - just ultra-focus, make sure your social accounts have the name of the casino plus 'review', and keep creating fresh relevant content.

 

[gazsales]

Been down the branded domian road before. It isnt worth it for the amount of work u have to put in to get rankings and then have it taken away.

But thanks for the advice..

I guess nobody got any exciting ways to promote anything.