Be honest, be brutal....

[byebyebaby]

Hi,

My website http://www.heaven4casinos.com dropped in traffic about a year ago when I screwed up something.

Now I have removed a lot of bad pages, rotten apples and am trying to build it up again.
Mainly trying to make it a blog type site. But also with steady pages, reviews and so on.

Can you all, with all your wisedom, take a look at my site. What is wrong, what is good? Always like to hear what people think.
And any suggestion is welcome....
Thanks

 

[falseadoom]

One thing you need to do is get rid of this by reclaiming the channel realtime455.rssing.com/chan-34807662/latest.php (and you probably have multiple of these)

Personally I don't use rss feed as they are used by certain scraper guys and right now your feeding them tons of fresh contents.

 

[TheGooner]

Good
----------------
It's laid out cleanly
It's readable.
It has a lot of information.

Bad
---------------
The name (it's brandable but obscure).
The front page has reviews of new slots as your dominant display.
The light grey / light blue font colours
The reviews are very bland and low sales (even the join link is not high profile).

-------------------------------------

Overall the site looks OK - if lacking a little energy. But the main problem is a lack of focus.
Is the intent of your site to tell people about new slot games?

How do people easily use your knowledge to find a good place to play?
If I want to play on Microgaming - which casino is best? You don't say.
If I want to find the review on Bet365 casino - how many clicks / menu options from your front page?

Basically - you have a site with good information - but ... It's presented badly, it's presented without graphical zing, you seem ashamed to sell, and you don't use your knowledge to quickly present the best options to readers.

 

[Frank]

I'm in agreement with above, you should have blogs but also focused money pages that are accessible via frontpage, I would go for perhaps a static front page with some categories and fill the rest up with reviews, links to important areas etc..

 

[Vladi]

I agree the site looks good and is easy to read, but there is nothing on there I haven't seen 1000 times before. The choice of casinos to review is fairly good as there aren't many outright rogues on there, though I'd beg to differ on William Hill being a good casino, and I'd avoid Ace Revenue like the plague.

Some things I noticed:

1. On your review pages you're making it harder to convert by making the "Visit Casino" button the same colour as all the headings on the page, so it looks like just another heading rather than a call to action, plus it is way down the bottom. Change the colour to contrast with the headings and perhaps even consider putting a 2nd button at the top of the right column rather than just the bottom.

2. Add some information to make it quick to determine whether the casino is good or bad for those people who can't be bothered reading much. Something like a rating out of 10 or stars or other visual indicator. Put it top right near the extra button you added in step 1.

3. I don't like screenshots of websites. They change all the time and are out of date the minute you add them. Show games instead.

4. Stop link trading and selling links to other crappy affiliate websites, especially in your sitewide footer. This will get you penalised by Google. eg your footer links to sites that have not been updated since 2011.

 

[KasinoKing]

Your "hover over" pull down menu for "Software and Casinos" is too long to fit on the page - and it does not list ALL your casinos on the sub-menu.

On the casinos page you say "only RTG & NuWorks take USA" - but so does Tropica Casino (Rival)

There are a few groups I would STRONGLY advise you to drop and bring in better alternatives:
Ace Revenue (Supposedly turned over a new leaf - but I will never trust them)
iAffiliates (Have razor - will use it!)
Affiliates United (All except Will Hills have rogue players terms, possible shaving)
Winner (Rogue player terms)
All the others look OK (though I know nothing about "Merkur" - never heard of that before!)

KK

 

[byebyebaby]

Thanks.

I know about the dropdown, wondering how to adjust that, I do want to use the dropdown menu.

What do you mean "does not list all your casinos"?

I get your point about the rogues. I have to drop iAffiliates for sure. Ace Revenue always paid me on time but I know this is a troubled one.

Is it safe to promote WH and leave the rest of the AU brands alone?

Merkur is very popular in Germany, very basic slots, a lot like Novomatic. They don't convert however, at all. Maybe drop them all together.

Your "hover over" pull down menu for "Software and Casinos" is too long to fit on the page - and it does not list ALL your casinos on the sub-menu.

On the casinos page you say "only RTG & NuWorks take USA" - but so does Tropica Casino (Rival)

There are a few groups I would STRONGLY advise you to drop and bring in better alternatives:
Ace Revenue (Supposedly turned over a new leaf - but I will never trust them)
iAffiliates (Have razor - will use it!)
Affiliates United (All except Will Hills have rogue players terms, possible shaving)
Winner (Rogue player terms)
All the others look OK (though I know nothing about "Merkur" - never heard of that before!)

KK

 

[AussieDave]

Agree with others so I wont repeat those suggestions.

One thing I found strange, your using images for ALL your titles. Even the main navigation links are ALL text images. The child categories aren't.

I just checked the code and I have no idea why a theme would use base 64 to convert each and every word contained in a title tag to a single image, which is using base 64 code.

Are you 100% sure this base 64 is legit?

Next question, did you purchase this theme or is it a freebie?

I checked out the css and did notice it states premium BUT hackers are now buying (premium) themes, removing the checks and then distributing them for free BUT are adding all sorts of backdoors and redirects by adding base 64 code to the theme files.

 

[byebyebaby]

It is an official theme, bought it from mysitemyway.com

 

[KasinoKing]

What do you mean "does not list all your casinos"?

For example: when I hover over "Playtech" I only see 4 casinos.
On your Casinos A-Z page, you also list Del Rio, LA Casino, Winner, Omni & Fly.

Same thing on most of the other softwares too.
Maybe you meant it to be like that because you haven't done reviews of the "missing" casinos?

Is it safe to promote WH and leave the rest of the AU brands alone?

Personally, I will never work with Aff Utd again - I'm 99% sure they were shaving my players.
It's up to you. Certainly I would trust Will Hill casino to treat their players perfectly OK, but I wouldn't trust AU as far as I could throw them.

KK

 

[sasa]

I would remove TAGS because they are causing a lot of duplicate content on site. Paste next in google search for example: "The first new slot game release in 2015 comes from Microgaming and I have to say"
In fact you can add "noindex, follow" for category, tags and search. Yes, you don't have a search, but it's not hard to notice that your site is on Wordpress and I only need to add ?s=query for serch. This will be the problem with time as google will add this searches in index and this mean more duplicated content.
Now you have 3 pages for microgaming casinos:
1.http://www.heaven4casinos.com/?s=microgaming
2.http://www.heaven4casinos.com/casino-software/microgaming-casinos/
3.http://www.heaven4casinos.com/category/microgaming/

Next thing is speed. Site is sloooooooooow. Google Insights reported that your server needed 5 sec before it returned http://www.heaven4casinos.com/tag/no-deposit-bonus/ page. For homepage it was 2.8 sec (current standard is below 0,2 sec)

Also remove dead link to 10-best-online-casinos dot eu. It's published on homepage, microgaming, playtech and some other pages.

And next thing is total killer. Paste "The last couple of weeks Redbet has been rolling out Williams Interactive slots to their Casino Blue" in google and it returns heaven1443.rssing above your content. In other words you are copying, stealing or whatever you want to call it content from heaven1443.rssing . At least google see it on this way

 

[Vladi]

Agree with others so I wont repeat those suggestions.

One thing I found strange, your using images for ALL your titles. Even the main navigation links are ALL text images. The child categories aren't.

I just checked the code and I have no idea why a theme would use base 64 to convert each and every word contained in a title tag to a single image, which is using base 64 code.

Are you 100% sure this base 64 is legit?

Next question, did you purchase this theme or is it a freebie?

I checked out the css and did notice it states premium BUT hackers are now buying (premium) themes, removing the checks and then distributing them for free BUT are adding all sorts of backdoors and redirects by adding base 64 code to the theme files.

You can include images in a CSS file by encoding them as base64 text. This means the browser doesn't have to initiate a separate round trip download for each image. Its actually a cool little trick and unlikely to be a sign of hacking as the base64-encoded attack code is almost always found on the server in a php file.

 

[AussieDave]

You can include images in a CSS file by encoding them as base64 text. This means the browser doesn't have to initiate a separate round trip download for each image. Its actually a cool little trick and unlikely to be a sign of hacking as the base64-encoded attack code is almost always found on the server in a php file.

Flavor a theme I bought uses base64 in its css to produce images. What I don't get... why use images for the main navigation and headings, more so, each single word (of every title and heading) is using a seperate image.

I don't see the benefit it doing that, as appose to, using base64 for actual images/graphics.

 

[byebyebaby]

I have no idea what that is? I am going to somekind of website, RSS thing? A feed or something.

I always write my own content? Is something copying my content somewhere?
How do you get rid of RSS or a feed?

And next thing is total killer. Paste "The last couple of weeks Redbet has been rolling out Williams Interactive slots to their Casino Blue" in google and it returns heaven1443.rssing above your content. In other words you are copying, stealing or whatever you want to call it content from heaven1443.rssing . At least google see it on this way

 

[AussieDave]

I agree with sasa about the RSS. While I only display excerpts of the main blogs, RSS is a way scrappers and what not can get your content or in the above example use it again you!

Removing the WP RSS link(s) is not the answer, because WP uses these generic names:

• /feed/
• /comments/feed/

Thought about renaming these but I'm sure, eventually they'd be found. So I'm now looking at how to totally remove RSS feeds from my WP sites.

 

[byebyebaby]

About the reviews, got some comments about links, star rating. I created an updates version of one of them, like your opinion on the new review...... http://www.heaven4casinos.com/casino-software/microgaming-casinos/gowild-casino-review/

 

[KasinoKing]

About the reviews, got some comments about links, star rating. I created an updates version of one of them, like your opinion on the new review...... http://www.heaven4casinos.com/casino-software/microgaming-casinos/gowild-casino-review/

Little typo & grammar error in the General Info:

GoWild Casino has been online since 2008 and has been a very popular and loves Microgaming casino since the start. Mainly because of a lot of great promotions they run every month and because of their amazing customer support.

I think you meant to say "loved", not loves. Same mistake in the section below too. (AND in your post above - "updated" is the word I think you meant)
I don't THINK it is correct grammar to start the second sentence with "Mainly".
I'm not an expert on this - I just think it sounds odd. I would have written "This is mainly because..."
Or you could change the full-stop at the end of the first sentence to a comma - then it would read OK.

In the "Pros and Cons" you say No USA Players, but have forgotten to also say "No UK players".
BTW, do you know that if someone in the UK clicks on one of your Go Wild links, that they will get redirected to 32Red WITHOUT any tagging back to you?
Just something else to bear in mind.

Other than those points - yeah a pretty nice review.

KK