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The United Kingdom Gambling Commission challenged the industry to make progress in raising standards in relation to VIP incentives, responsible product and game design and online advertising. UKGC is seeking views on proposed changes to the rules operators must follow when transacting with high-value customers.
Source: https://www.gamblingcommission.gov....nsultation-on-high-value-'VIP'-customers.aspx
Source: https://www.gamblingcommission.gov....nsultation-on-high-value-'VIP'-customers.aspx