EGamingOnline Adds Marketing / Keyword Exclusion Clause

Guard Dog

Guard Dog
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EGamingOnline have added a new clause to their terms and conditions which forbids affiliates from competing in PPC engines directly with their own keywords. It also forbids usage of it’s trademarks and brand names within the domain. The last change relates to minimum payments for Wire and Check payment methods.

TERMS UPDATE, Marketing, Keyword Exclusion

5. Brand Names/Trademarks


EGO does not permit its affiliates to use the terms RedKings, BGroom, EUCasino, Casino RedKings or any other of its brand names / trademarks in any domain used to send players to us. Any affiliate found doing so will be required to transfer the domain to us.


If you do own a domain containing any of our brand names/trademarks please login to your registrar and unlock the domain which needs to be transferred. You should then send us the authorization code. We will then initiate the transfer and pay the transfer cost associated with this. Continued practice will cause the affiliate to be subject to termination and payments suspended. Please help us with this issue by either handing your domain/s over or reporting any such domains to us.


Marketing Codes


You have been issued one marketing code per Brand and this is to be used only on the site on which you have been approved to promote our EGO Brands. Any partners found to be sending traffic from an unapproved site will risk having the traffic from that site invalidated and/or having their affiliate status removed.


Approved use of Marketing Codes


Creating web sites for the sole purpose of taking advantage of any of our Brand terms, in particular “our Brand name Marketing Code”, is not allowed. Sites targeting marketing codes will need to cease doing so or risk payments being withheld. Whilst including a marketing code on your site is allowed, a site which only exists for the purpose of promoting marketing codes is not. This includes websites with ‘marketing code’ in the URL and other sites which are deemed to serve no purpose other than to promote the marketing code. The same applies to buying PPC ads in Google etc.

TERMS UPDATE, Commmissions, Minimum Payments

With respect to payments by Wire Transfer and Check the minimum payments amounts are $1000 and $500 respectively.


Summary:The marketing clause is becoming more frequent due to the opening of some PPC markets. Using brand names has almost always been an issue and it is good to have it clearly spelled out. The minimum payments are a bit high with EGO and that may stop some smaller affiliates from promoting them at all.


Link to Complete Terms Alert: EGamingOnline Terms Alert #769
EGamingOnline Adds Marketing / Keyword Exclusion Clause
 
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