End Of Month coin coincidental negatives

[footballaffiliate]

Don't know if anyone else has seen this, but it's happened way too many times to us to make us think it's genuine, but the routine usually goes - you're having a great month with a company, referring players, making good money. You're 1000 up in revenue share by the 25th of the month, then coincidentally you get 2 or 3 days of negatives that take you back down to hardly any rev share!

We've seen this numerous times with the likes of Ladbrokes, William Hill, 888, Titanbet, Winner. It seems like they all have automated jobs (that are not very clever at all in hiding themselves!) that go through profitable accounts that month and introduce some losses to keep rev shares down.

The numbers also seem to follow a pattern - they don't heavily negative your account, just take you back down to, say 50 or 100 up, when you were 1000 up a day before.

It may well be a big coincidence and it would be great to hear other experiences, but this has happened probably one in every three months with the above companies and others. The trend seems to be way too predictable. Perhaps if experiences and data were pooled together we'd seek out any rats.

It's almost like they show you good earnings early in the month, you think "that's great!" and promote more heavily, then they take it off you.

 

[footballaffiliate]

My theory is that if shaving is going on it's not just blatant removing of revenues - instead they introduce a good player to your account, a real player who is winning money, so if it was ever investigated they would show that it's actual winnings from a real player that are denting your rev share.

 

[CaseyM]

Can't help spotting a pattern... "We've seen this numerous times with the likes of Ladbrokes, William Hill, 888, Titanbet, Winner" Playtech, Playtech, Playtech, Playtech & Playtech

 

[footballaffiliate]

My thoughts too. Reckon Playtech systems come with a default in built skimming job that all it's advertisers can configure!

 

[WCD Admin]

Some of those brands, Ive always wondered about. I know for a fact however that certain brands pump affiliate stats, use dummy accounts etc.

HOWEVER, this is also something that can easily happen. And it happens both ways. We were really worried about Mainstreet this month, because our earnings were low. Then on the 28th, we gained thousands - nice treat. So use your gut, don't just damn outright, although you could be right.

Talk to the affiliate managers, etc... and most of all ORDER your site by revenue, not by who you like and who you don't like. That works wonders!! Hardly have to even talk to any aff programs when you do this, which saves tons of time and earns you a lot more money in the long run.

 

[KasinoKing]

Can't help spotting a pattern... "We've seen this numerous times with the likes of Ladbrokes, William Hill, 888, Titanbet, Winner" Playtech, Playtech, Playtech, Playtech & Playtech

You're so right - I'm sure any company that allows it's properties to hold on to players Progressive Winnings and drip-feed the payments over DECADES would certainly have no qualms about allowing a little "creative accounting" in the affiliate back-end

I only work with Ladbrokes out of that list anyway, because I don't trust the others and because Ladbrokes WAS Microgaming.
(So I probably wont stay when them with the MG casino goes at the end of this month).

Does anyone know where Playtech are based? It wouldn't be Israel would it?

KK

 

[slotplayer]

You're so right - I'm sure any company that allows it's properties to hold on to players Progressive Winnings and drip-feed the payments over DECADES would certainly have no qualms about allowing a little "creative accounting" in the affiliate back-end

I only work with Ladbrokes out of that list anyway, because I don't trust the others and because Ladbrokes WAS Microgaming.
(So I probably wont stay when them with the MG casino goes at the end of this month).

Does anyone know where Playtech are based? It wouldn't be Israel would it?

KK

Our Development Centers | PlayTech

 

[KasinoKing]

Our Development Centers | PlayTech

So Israel IS on the list - no surprise there then.

KK

 

[Online18Casino]

and most of all ORDER your site by revenue, not by who you like and who you don't like. That works wonders!!

This is the best advice for anyone who wants to minimize getting ripped off. I change my top programs around every few months according to who converts the best and makes me the most $$, and each top affiliate manager I work with knows this. I let them know from the start, that prime spots naturally go to whoever converts the best. When I have a bad few months I ask them how their processing is doing, and let them know that program XYZ is converting players a little better so I am going to have to move things around a bit and we will re-evaluate things next month.

It helps them work with ME to get the most value out of my traffic, and keeps me from getting ripped off as they know they are competing with other programs for my traffic, and I do keep a close eye on my stats.

Basically I just take my top 3 or 4 programs and adjust who is on top by who converts the best, rotating them accordingly.

 

[muffincrumbs]

I too have seen eerie things happen right before close, but with the example of Ace Revenue, one month just a couple of hours before the closing bell I went up 3k. It has worked the opposite way more times than not for me except, with the likes of Aff Edge and Deckmedia. Seems like there it always goes downhill at the end of the month for awhile, among other disheartening things.

I am somewhat on the fence about them being able to easily manipulate the back-end systems though. For instance, no matter how sworn to secrecy you are, people will rat you out to others, especially when a lot of cash is involved.

 

[AussieDave]

use your gut, don't just damn outright, although you could be right.

Totally agree WCD.

I like to give the benefit of doubt but, if I'm being consistently hammered within a few days of the EOM and it's happening (month in month out), then my gut instincts kick in and I vote with my feet by promoting another program. There's nothing worse than being 99.999% sure your being shaved BUT doing nothing about it. It really eats at you after a while and I'm sure no-one needs that sort of stress.

 

[3joker]

Well, remember that people get their salaries at the end of the month, and that's when they tend to gamble big. This can actually work to your advantage though. If a player wins big, and I mean really big, the last day of the month and the program don't have negative carry over, you can earn big bucks if the players loose the next couple of days.

 

[slotplayer]

hard to say if its something sinister without looking at the drill down data of the players.
could just be that its a couple chaser players and eventually they make enough deposits to get a win that would explain the op's swing from up $1k to a big reduction.

 

[inspiration]

I like to give the benefit of doubt but, if I'm being consistently hammered within a few days of the EOM and it's happening (month in month out), then my gut instincts kick in and I vote with my feet by promoting another program. There's nothing worse than being 99.999% sure your being shaved BUT doing nothing about it. It really eats at you after a while and I'm sure no-one needs that sort of stress.

Who told you this industry is fun ? ;D

 

[AussieDave]

Who told you this industry is fun ? ;D

If it was easy, everyone would be doing it

 

[WCD Admin]

I am somewhat on the fence about them being able to easily manipulate the back-end systems though. For instance, no matter how sworn to secrecy you are, people will rat you out to others, especially when a lot of cash is involved.

First hand knowledge is nice. And yeah, exactly, people will rat you out (which is why I know some of this stuff).

When you do catch programs cheating its almost better not to say anything to them directly - that can cause issues and ego's get involved. That can increase the shaving. The best thing to do is develop tools to be able to kick a program in the nuts in a the click of a mouse. If you do that, you'll be surprise how quickly your stats rebound.

"wise is the man who can say nothing and be heard for 10,000 miles"

good luck!