Aussie-Dave
Former AGD Member
- Joined
- Nov 24, 2007
- Messages
- 684
- Reaction score
- 3
Hi All,
In June 2007 I made a deal with an MG casino group to supply me with a non branded flash free games suite. It used on one of my Australian (.au) facing sites. The agreement basically meant that site would exclusively be for the promotion of this Casino Group.
At the time, being an aussie and promoting casinos directly to the Australian market was a grey area of law, Instead I opted to use the free games, which allowed me to promote the site.
Players would sign-up via a simple form, leaving their email and name. They'd receive an activation link, once their email address was verified they had access to the free games.
To bypass possible back-end issues, game updates and tracking, the free games were set-up on a domain owned by the casino group. However the design and the front end used my Australian Brand and site theme too.
In addition all emails submitted for membership were collect by the casino group. Details of this were in the Terms & Conditions and players were also informed their emails would be used for marketing. Players had to agree to the T&C's (a click wrap agreement).
I opened that site in August 2007.
In Jan 2010 the site under went a redesign, and part of the redesign I added banners, links and casino reviews for the casinos in this group. Again it was deal I'd made to only promote casinos on this site for the Group.
June 9'th after doing some SE research on Google, I discover this Casino Group has opened an Australian facing casino site and is heavily promoting their Brand to this market.
Although I have no issue with the Group promoting their casino(s) to the Australian market, I have a huge issue with not being told.
If I had known of their intentions, I could have made a decision whether or not I would continue to promote them exclusively. But right now, and finding out in the way I did, makes me feel they were hedging their bets. To me it's been done is a sneaky and underhanded way.
Now comes the other part...
Over the 3 years of operation over 35,000 email addresses were collected. Reiterating, even though the the free games were run on a domain owned by the casino group, the front end; Terms & Conditions; marketing...ect...ect used both my site's theme and Brand Name.
A couple of time I've asked for these emails and have been refused. However I believe I have a right to this information.
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I'd like to hear people's thoughts on both the way this casino group has handled this. And the email data too.
Cheers
Dave
In June 2007 I made a deal with an MG casino group to supply me with a non branded flash free games suite. It used on one of my Australian (.au) facing sites. The agreement basically meant that site would exclusively be for the promotion of this Casino Group.
At the time, being an aussie and promoting casinos directly to the Australian market was a grey area of law, Instead I opted to use the free games, which allowed me to promote the site.
Players would sign-up via a simple form, leaving their email and name. They'd receive an activation link, once their email address was verified they had access to the free games.
To bypass possible back-end issues, game updates and tracking, the free games were set-up on a domain owned by the casino group. However the design and the front end used my Australian Brand and site theme too.
In addition all emails submitted for membership were collect by the casino group. Details of this were in the Terms & Conditions and players were also informed their emails would be used for marketing. Players had to agree to the T&C's (a click wrap agreement).
I opened that site in August 2007.
In Jan 2010 the site under went a redesign, and part of the redesign I added banners, links and casino reviews for the casinos in this group. Again it was deal I'd made to only promote casinos on this site for the Group.
June 9'th after doing some SE research on Google, I discover this Casino Group has opened an Australian facing casino site and is heavily promoting their Brand to this market.
Although I have no issue with the Group promoting their casino(s) to the Australian market, I have a huge issue with not being told.
If I had known of their intentions, I could have made a decision whether or not I would continue to promote them exclusively. But right now, and finding out in the way I did, makes me feel they were hedging their bets. To me it's been done is a sneaky and underhanded way.
Now comes the other part...
Over the 3 years of operation over 35,000 email addresses were collected. Reiterating, even though the the free games were run on a domain owned by the casino group, the front end; Terms & Conditions; marketing...ect...ect used both my site's theme and Brand Name.
A couple of time I've asked for these emails and have been refused. However I believe I have a right to this information.
---------
I'd like to hear people's thoughts on both the way this casino group has handled this. And the email data too.
Cheers
Dave
