Free-to-play games being available through gambling affiliates

[MissExposé]

This is the latest article by Gambling Commission regarding free-to-play games:

"Licensees are responsible for the actions of third parties with whom they contract for the provision of any aspect of the licensee’s business related to the licensed activities.’’ Also that licensees must “require the third party to conduct themselves in so far as they carry out activities on behalf of the licensee as if they were bound by the same licence conditions and subject to the same codes of practice as the licensee”.

Licensees should therefore ensure the new LCCP provisions on free-to-play games are applied to gambling affiliates they employ. This may require advertising methods to be amended. The new requirements do not apply to other forms of advertising such as screenshots or videos of games which might be available on gambling affiliate websites, as these do not allow interaction by the customer. In these cases, there is existing marketing and advertising rules as well as the Remote Technical Standards (RTS), 6A paragraph d. The requirements do not apply to B2B suppliers who are offering demo versions of their games in order to sell them to commercial third parties, rather than consumers. Existing regulation is detailed in RTS, 6A paragraph d."

The article could be found at the GC official website: https://www.gamblingcommission.gov....ng-available-through-gambling-affiliates.aspx

 

[AussieDave]

The requirements do not apply to B2B suppliers who are offering demo versions of their games in order to sell them to commercial third parties, rather than consumers.

Not that I promote to the UK, in actually fact I block it from my sites. However, this rule is BS... These new free-games rules (AFAIK) are supposedly enacted to stop underage players being enticed by such games. However, go to any B2B supplier of said games, and those who have demos, these games are only protected by a age-drop-down (click wrap).

Yet another dumb law, which again places further hobbles (costs) on both the operator and marketers/affiliates of said operators.

 

[hazartnata]

Here is what ActiveWins (betfred) just sent:

As per a recent communication distributed by the Gambling Commission, we're contacting you today regarding any free-to-play games that you may host.

With immediate effect, and in order to comply with a change in the License Conditions and Code of Conduct (LCCP), please remove any free-to-play titles from your site.

Failure to comply with the LCCP, set by the Gambling Commission, is a material breach of ActiveWins programme terms and conditions, and may result in account closure if not rectified.

No age verification, no just for the UK - just remove the free play games?!?