Hard Rock's Florida Sports Betting Monopoly Could Shift with New Alliances

[MissExposé]

Florida’s sports betting landscape may soon see major changes as Hard Rock International, currently holding exclusive rights, considers partnering with major sportsbooks like FanDuel and DraftKings. Jim Allen, CEO of Seminole Gaming, hinted at potential collaborations, marking a strategic shift. Florida’s large population and sports teams make it a lucrative market. While no deals are finalized, partnerships could diversify the market, boost competition, and increase engagement. With these potential alliances, Florida’s betting scene could see enhanced consumer options and greater revenue for the state.

Source: https://news.worldcasinodirectory.c...ting-could-shift-with-new-partnerships-115519

 

[edgarf76]

That would be very interesting if the Hard Rock had an exclusive partnership with one of the big US brands. I don't think it will boost revenue in my opinion. There are still plenty of other options and Hard Rock should keep their options open. My two cents.

 

[euromill]

@edgarf76 - Agree - that might also be their bargaining chip for a better % -