How long can you expect to keep earning on referred players?

[Aeternus]

We all know that revenue share are supposed to be "for life", but in the real world players move on to new casinos, programs add quoatas, shut down etc.

My question is, if your site no longer has any traffic, what kind of earnings can you expect from your base of referred players when the traffic stops? How much is it reduced after let's say six months to a year when no new players are added?

I know this depends on a lot of factors such as how big your player base is, what casinos you have promoted etc. but does anyone have a ballpark figure on how long the earnings will last after traffic has dried up?

 

[James Horpes]

try and drive some traffic through some paid media at least? It depends on the provider - some have good retention, some have bad - if you were earning a lot and then you dont bring anymore - they will spotlight you, as they see a big payment and no new biz (bullsh*t I know) and then tell you to either produce 5 or they will reduce the RS to 15% or whatever.

 

[TheGooner]

Answer is of course that it depends ...

My rule of thumb for active players is a time line something like this ...
- 50% will stop within 3 months
- 25% more will stop within a year.
- 10% might stop in 2-3 years.
- 1-2% per year there after.

Yes - I am saying that 85% of your depositing players won't last 3 years - but once you've got players through that hurdle they are much less likely to drop off.

The longer a player has held an active account at the site then the more likely it is that it is one of their preferred places - and they will continue to play.

If they've deposited multiple times - got bonuses - had some wins - then they like the site and will probably keep playing because they like the site.

Of course family situations and money circumstances can always change.
And legislative changes can wipe out whole countries from your player base.

 

[Casino-Matt]

It really does depend on who you promote. If you promote clip joints then 90% will be gone the next month as either:

a) the players won't return due to customer service / payout times / being robbed one way or another
b) the casino chain will either un-tag the player, cross sell the player to another of their brands, fiddle the figures

Promote a reputable brand and the figures will be as The Gooner posted.

 

[Aeternus]

Thanks for taking the time to give a thorough reply!

 

[buddy m]

It really does depend on who you promote. If you promote clip joints then 90% will be gone the next month as either:

a) the players won't return due to customer service / payout times / being robbed one way or another
b) the casino chain will either un-tag the player, cross sell the player to another of their brands, fiddle the figures

Promote a reputable brand and the figures will be as The Gooner posted.

Thats a very good point, as well as what Horpes told you about programs telling you you have to start bringing in more players or they will drop you or cut your %. One in particular was the Linesmaker program. Been with them for years, promoted them more then the other programs I promoted. I didn't bring them many players, but the ones I did bring in played a lot and for a few years. They locked me owing me a huge sum and didn't want to pay me. AGD stepped in for me and Andrew was my defense, Linesmaker ended up paying the the entire amount, but dropped me a few months later. Good ole Andrew and good ole AGD.

 

[CaseyM]

From my experience, earnings will dry up completely from sites that no longer receive traffic after about 3 years

 

[Ozpoker]

Depends if you'r talking sport or casino or poker?

Gooners quoted is massive overs for casino:
- 50% will stop within 3 months
- 25% more will stop within a year.
- 10% might stop in 2-3 years.
- 1-2% per year there after.


Casino is more like :
1 month : 70% gone in 1 month (30% left)
3 months : 85% gone (15% left)
6 months : 93% gone (7% left)
12 months : 97% gone (3% left)
24 months : 99.5% gone (0.5% left)

Also factors like regulated / grey / other markets factor in.

Sport and regulated markets have a much higher retention.