How to Promote Betting in Portugal?

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888 STARZ

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Think small GEOs mean low traffic? Not this time! Especially when it comes to a colorful country like Portugal. The local iGaming industry is booming — growing by more than 50% in just one year (2023-2024). Want to drive betting traffic in this GEO? Here are 3 pro tips from 888STARZ Partners:

Know your audience.
Portuguese players are affluent Europeans with an average net income of €1,200, and the country itself falls under Tier-1. For them, betting isn’t a way to make money — it’s all about the gambling entertainment. ⚽️ And yes, football is a religion here! That’s why classic sports betting + football-themed creatives are guaranteed to perform well.

⚖️ Understand betting regulations.
Sports betting is legal but strictly regulated in Portugal to keep scam bookmakers out. The law defines which events can be bet on, the types of bets (single/multiple), betting timing (pre-match/live), and withdrawal methods. To avoid issues, it’s crucial to work only with licensed operators.

✔️ Choose the right platforms.
Like the rest of Europe, Facebook, Google, YouTube, TikTok, and Twitter are popular traffic sources in Portugal. But copy-pasting strategies from other GEOs won’t work — local preferences play a huge role. For example, bold and eye-catching creatives perform much better than generic banners.

Thinking of running iGaming traffic in Portugal? We’ve got a special deal for you! 888STARZ Partners provides Betting and Gambling offers in any format, not just for Portugal but also for Europe, the US, Canada, Asia, and even Africa! Sign up for our affiliate program now and start promoting offers on the best terms in the market!

Sign up via the link: https://888shrt.com/055I

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