Inttroduction

[Ryan Alexander]

Hello to all!

I just wanted to introduce myself - well, I've been told that I should introduce myself, at least. My name's Ryan, and I'm one of the affiliate managers at Casino Agents. We provide an affiliate program for a number of different casinos, and have been running since 2014.

Most people who have an account with Casino Agents are likely to have already spoken to me at some point, but please feel free to gt in touch via this forum should you have any questions or are unable to get hold of me via any other methods.

Regards,

Ryan Alexander

 

[Asmodeus]

Welcome to the forum, Ryan!!

 

[KasinoKing]

Would have been nice to have told us which casinos you work with... and spell "Introduction" right!

Looks like it's Cyber Club, Jackpot Luck, Slots Cafe and Gold fortune...
The 2 that I have heard of have their own affiliate programs - so is your company a sort of "middle man" between them & the affiliates?

KK

 

[AussieDave]

The link to Casino Agents in the OP, redirects from welcome.casinoagents.com/afs/come.php?id=274&cid=1457&atype=2&ctgid=0 to networkmediaservices.com (an affiliate software provider).

Would have been nice to have told us which casinos you work with

Even the website (Cyber Club Affiliates) doesn't include which "casinos"

Always wary of anyone/entity in this business who doesn't give full disclosure, especially on their affiliate program site...just sayin!

I'm still really confused on why the Casino Agents Link, is redirecting to an affiliate software provider???!!!

Edit:
Did spot this in the T&C's, on the Cyber Club Affiliate website.
Fixed commission rates and No-negative carry over are available by negotiation.

4.3.1. No Negative Carry Over.
No negative carryover is only available to accounts by seperate negotiation and may be liable to certain terms. If your account has no negative carry over enabled after negotiation of terms and the terms are not adhered to, no negative carryover may be removed from the account and any negative balances for that period will be reinstated to the account. Additionally, any account with no-negative carry over enabled which has more than 3 months of negative balances within a 12 month calender period will automatically have no negative carry over removed.

4.6 High Roller Policy.
Negative Commissionable revenue generated in any given month by any Players who We, in our sole discretion, determine to be “High Rollers” will be carried forward and offset against future commissionable revenue generated by Players referred by You until such negative commissionable revenue is cleared. The determination of the criteria to categorize a Player as “High Roller” shall be in our sole discretion, and Our sole responsibility in this regard shall be to advise you of the categorisation of any Players referred by you as the same by way of amendment to these terms and conditions.

HRP (a high roller isn't corralled, instead, wins are offset against ALL referred players). If that's not just plain wrong... Cyber Club Affiliates also include NCO (negative carry over) is by default on all aff accounts.
---------
If you want to attract signups, then you'll need to fix up ALL your T&C's, making them affiliate friendly. Currently they are not "affiliate friendly", not by a loooong shot!

P.S... Probably not the welcome you expected, but affiliates need to know where they stand with aff programs. I and others merely point these "iffy" T&C's out...

 

[Ryan Alexander]

Hi everyone,

Thanks for the responses, and all questions/comments are welcome. These certainly aren't the sort of comments I get from the people I'm speaking to on a daily basis, so it's good to get a different perspective from this forum.

To try and answer/respond to what's been posted, so-far:

1. Yes, KasinoKing; our current brands are Cyber Club Casino, Jackpotluck, Slots Café, and Gold Fortune Casino. I have fallen-foul of rues against "promoting" our brands in some other forums, in the past, omitted that from my initial post, here. The information should be on the "Our Brands" page of the main website.

2. We do, indeed, act as a middle-man between the casinos and the affiliates. Providing our affiliates with access to all brands from a single account. In some cases; the casinos may choose to run their own separate affiliate programs in-addition to making their brands available through Casino Agents.

3. The link to the affiliate platform seems to belong to the AGD account. Network Media Services are the software providers for the Casino Agents platform, but I'm not sure as to why the link would have been directing there. It appears to direct to casinoagents.com, now, so may have been a temporary issue, but is something I will need to enquire about with technical support.

4. Thanks for commenting on the T&Cs, AussieDave - again; this is something that's not brought-up in the daily conversations I'm having with our current partners, however; I appreciate your suggestion that some affiliates may well be put-off by some terms.

5. Naturally, the NNCO terms are designed to give a level of protection to the casinos in cases where agreements are not adhered to, or when there are substantial losses over the period of a partnership, and we do want to strike a balance of fairness. I'd certainly welcome any suggestions on how you feel this could be changed to be affiliate friendly.

6. The same applies to the high-roller policy, and I hope that it is explained as clearly as possible:

• 4.6.1. if in any given month a player generates negative commissionable revenue of at least €1,000, and the aggregate commissionable revenue in that month (for the casino) for that Affiliate is negative, then such Player shall be deemed to be a High Roller;
  
• 4.6.2. if both of the above criteria are met (4.6.1) then the negative commissionable revenue generated by the High Roller will be carried forward and offset against future commissionable revenue generated by that High Roller;
  
• 4.6.3. the negative balance carried forward cannot be set-off against other players' positive commissionable revenue;
  
• 4.6.4. the negative balance carried forward cannot be greater than the total aggregate negative commissionable revenue for the affiliate, for that month;
  
• 4.6.5. if there is more than one High Roller, the negative balance carried forward will be split proportionally between them;
  
• 4.6.6. The negative balance of a High Roller will be reduced by future positive commissionable revenue that they generate in subsequent months;

Any player who meets these criteria can be reported on from the "WinBin" report in the Casino Agents account, which aims to be as transparent as possible.

I'm not necessarily in a position as to be able to change any of the terms myself (that's down to senior management), however; I'm here to listen to your feedback, and report on this to the higher-ups, who may well be willing to make some changes based on it.

Thanks again.

Regards,

Ryan Alexander

 

[Alexisss]

Hi Ryan,

Welcome! so basically a middleman to a handful of white labels? Apart from the affiliate T&C's pointed out above, also found some of the bonus T&C's not so player friendly:

1.5 For member located in certain jurisdictions the Deposit Bonuses may be cashed out only after an amount totalling no less than 100 times the Deposit Bonus Amount has been wagered. For details regarding the jurisdictions to which this applies, please contact us at: customersupport@......

 

[Ryan Alexander]

Hi Alexisss,

Thank you for the welcome message, and the feedback.

Regarding the terms in the casino; as we are simply providing an affiliate marketing service to the casinos, and they are a white label, we have next to no control over the terms that the white label provider chooses to set on the bonuses. You are not the first person to highlight this, however; and I have sent a further request for this term to be clarified at the very least.

Regards,

Ryan Alexander

 

[RazorGamer]

Hi Ryan and welcome to the AGD.

 

[Biti]

I always wonder what's in for me.

An extra chain means an extra risk. What if the middle man goes bankrupt, stops operations, etc.

I do not want to be harsh, but brands like Cyber Club are average brands. I'm sure I can easily get 40% or better at Cyber Club.

But I wouldn't even touch them, not even if they put on top of a 45% rev share a CPA of 150 +.

 

[AussieDave]

so basically a middleman to a handful of white labels?

Refiliates comes to mind here. And, we all know what happened there!

1.5 For member located in certain jurisdictions the Deposit Bonuses may be cashed out only after an amount totalling no less than 100 times the Deposit Bonus Amount has been wagered. For details regarding the jurisdictions to which this applies, please contact us at: customersupport@......

100x is clip-joint status.
Furthermore, what caught my eye, was how "Deposit Bonus Amount" is worded.
That could have been said with just using "Bonus Amount".

However, given the woefully bad T&C's we've seen so far, I'll take a guess that the "Deposit" is there so the casino, could use that as a FU-Clause... EG - 100x wagering includes Deposit & Bonus Amount combined.

The above 1.5 (player clause) does not state which jurisdictions/countries this 100x wagering is applicable to???!!!

I'm not necessarily in a position as to be able to change any of the terms

Reiterating, the 1.5 player clause is akin to terms enacted by casino clip-joints. The High Roller and NCO affiliate terms, are akin to a double whammy!

As a middleman, while your replies are all professional and friendly, you, yourself, never took the time to peruse any of the affiliate/players T&C's (for the casinos your program represents). Or if you had, nothing in these T&C's bothered you

Either way, it only goes to galvanizes further doubts towards these White Labels, and the affiliate program offer presented by you, the OP.

Edit:
AGD affiliates are usually a little different to others. While we run our portals as commercial entities (to make money), you'll find most, if not all regular posting members, feel they hold an ethical 'Duty of Care' to their web site visitors, and players alike, (it's certainly the status qou for AGD and the LCB Network).

Hence, we actually read both affiliate and player T&C's. If we don't like something in the aforementioned terms, then we speak out about it.

Guess you could say, we're a little smarter than some

 

[Frank]

Looks like everything is setup to attract new affiliates that don't know what they or the player want's, with regards to NNCO terms just tell it how it is, none of those programs are financially secure to cover the costs? why would anyone chose a program like that when 90% of programs do have the NNCO in place?

 

[Ryan Alexander]

AGD affiliates are usually a little different to others.

No need to explain any further, AussieDave. A quick read of this website shows you are all very hot on the T's & C's for both affiliates and players. I wouldn't expect anything to go unmissed by this community. There's certainly a wealth of knowledge available, and I have no doubt I can learn more than a thing or two from many of the threads.

I have indeed inquired with the white label operator for clarification on clause 1.5 - perhaps it can even be changed, but I'll give an update when I have more information on this.

With regards to the affiliate terms referenced by both yourself and Frank; I can clearly see that I have a mountain to climb to convince you to work with us. A great shame, since I can imagine you both operate successful portfolios with high quality traffic. None-the-less, for me, these are early days and, although Casino Agents has been operating for a few years, I hope to be able to make a positive impact for everyone concerned over the coming months. In the meantime; would it be too cheeky to ask for an example of an affiliate program who this community views as being a role model, in-terms of affiliate T's&C's?

Regards,

Ryan Alexander