IP Delivery Question - Maxmind and any other

[Guard Dog]

Hey those of you who use IP Delivery to deliver the proper banners to your traffic...

As I am considering using MaxMind to deliver banners via OpenX (mainly due to my poor JackpotParty conversion ratio... like 0 out of 10,000 clicked ), I got to thinking about a couple of things.

Here are my questions:

* Do I deliver specific content (entirely) to my traffic? I.e., show US Casinos and Casino reviews to US IP's? Show UK Casinos and Casino reviews to UK IP's?

* -or- Do I deliver banners only and leave the reviews for all to see?

* How does that work for the Google spider? Does it then deliver specific content to Google? That would be bad, correct? Don't I want all my content spidered


Anything else I should know about doing this? Now... truth be told... I won't be the one implementing. But I'm a firm believer that you have full knowledge of what needs to be done, technically, before putting a coder to it.

Thanks!

 

[Engineer]

The spiders are in the U.S., so that does need to be taken into account if you are showing different text in different countries. You would need to link to each review to get them indexed.

On my sites, everyone can view everything, but the order of the links changes depending on the country.

Edited: [deleted this part because it made no sense]

 

[roey]

Please let me know if you have a successful time with your coder, im after one to do alot of things.

 

[Casinos and Poker]

One thing that you will for sure want to do is have the maxmind service on all your /go/ file pages for casinos that don't accept Americans. So you can move them to a page explaining they can't play there and that you have found an alternative casino (your highest converting casino with a decent paying affiliate program hopefully ) for them.

p.s. your casino bonus farm website is showing a 509 bandwidth limit exceeded warning to me.

 

[slotplayer]

The spiders are in the U.S., so that does need to be taken into account if you are showing different text in different countries. You would need to link to each review to get them indexed.

On my sites, everyone can view everything, but the order of the links changes depending on the country.

Edited: [deleted this part because it made no sense]

Dave, I'm wondering, did you happen to run one of the redirect pages thru GWMT fetch as Google Bot and note the status code, maybe a 302 or 200?

The reason I ask is I block USA to my mg free slots and redirect them to a simple sorry page with just a couple of USA choices. The sorry page is disallowed in the robots.txt file.

This was causing strange results in Google/Bing for my free mg slots page, it seemed to either disappear completely or had no snippet. when I ran the page through GMT Fetch it returned a 302 (temp moved).

once I switched the geo code from a server side script (php) to client side (javascript) the free mg slots page indexed fine.
I figured if I unblocked the sorry page that's the title/snippet which would appear in the serps for my free mg slots related kw's but never tested it.

 

[Engineer]

No, I didn't run anything through webmaster tools.

I have never used a 302 redirect -- I always thought 301s were the way to go, and that using 302s would cause problems. However, a while ago I noticed some of my pages were being viewed via Google Translate, and I discovered that my redirect links didn't work on the translated pages. So I replaced the 301 redirect with a javascript redirect, which solved the problem. I didn't notice a major drop in traffic afterward, so I guess Google was okay with it.

Old:

header("HTTP/1.1 301 Moved Permanently");
header("Location: http://www.casinosite.com/afftag=1234");

New:

<script type="text/javascript">
<!--
window.location = "http://www.casinosite.com/afftag=1234"
//-->
</script>

Back to your problem -- I agree that it probably had something to do with the sorry page being blocked by robots.txt, since you were redirecting the US-based spiders to a page that they weren't supposed to access. I think you are right that if you unblocked it in robots.txt, it would display the sorry page title and snippet since the spiders are in the US.

Javascript to the rescue for you, too... ;D

Another way to solve that would be to do a 301 redirect based on the country and the user agent. Send bots onward to the free games page so that it gets indexed properly, while sending US humans to the bounce page.

 

[slotplayer]

I never had the header line for a 301 in my php script just the second and when I looked up header/location in the php manual a 302 is the default if a 201/301 is omitted so that explains it (thanks to your code example).

According to the manual:

The second special case is the "Location:" header. Not only does it send this header back to the browser, but it also returns a REDIRECT (302) status code to the browser unless the 201 or a 3xx status code has already been set.

I thought the 301 would drop the free mg slots page and crawl the sorry page (if it was unblocked that is) which is undesirable.

that is a good idea to check the user agent to get around the problem.

 

[tryme1]

As someone else has already said: you need to get your reviews indexed by Google, etc. They are on USA IPs so there's no value in geo-targeting review and article content because you need to have it indexed.

However, banners - definitely. Additionally the 'calls to action' (whether text or image) on all pages should be geo-targeted. For example, if you are reviewing SkyVegas Casino which only accepts players from the UK, you should have a call to action for USA visitors that says 'Sky Vegas doesn't accept USA Gamblers. Maybe you would like to check out ClubWorldCasino' or whatever.

 

[Guard Dog]

Thanks for all the responses. If I gain any knowledge about this I'll let everyone know. Also - once this is done I'll let you all know in case you want to use a programmer who has done this before.