King Billy Affiliates

[Guard Dog]

We are auditing King Billy Affiliates who only have the 1 casino by the same name: King Billy Casino.

We have a 45% revenue share deal with them.

We started by depositing €20.00 at the casino.

We claimed the 100% first deposit bonus and 5 free spins

We played slots

Until we lost the lot.


Net gaming revenue for the €20 we lost was only €9.88.

So to summarise the Effective Net Gaming Revenue was a miserable is 9.88/20 =
49.40%.

Our 45% earning on that was €4.45 which is 22.23% of the amount lost to the casino.

Multiply your advertised revenue share rate by the Effective Net Gaming Revenue (49.40%) to get your real rate, eg.

30% = 14.85%
35% = 17.29%
40% = 19.76%
45% = 22.23%

UPDATE: NEW AGD AUDIT REPORT FOR KING BILLY AFFILIATES IS AVAILABLE HERE.

 

[PROFRBcom]

When you discover things like this. Do you often follow up with the brand and point out the discrepancy?

If you did so in this instance, what did they say?

 

[Zuga]

we going to ask them about the true NGR and would be great if they care to comment here and explain where exactly the deductions go to. And yes we do discuss these things with brands but they often claim admin and other fees and state their hands are tied.

This is why we started these reports so affiliates can make an educated decision beforehand. Plus this is our effort to bring more transparency to the industry as often these affiliate programmes are too sketchy on the info regarding true NGR.

And once again we invite the rest of AGD community to make their own analysis ( following the above style/format ) and we will publish those reports too.

 

[Zamsino]

Should do this much more often. Would save us a lot of money