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Expekt is a well-known sports betting brand in Sweden and the Nordic countries, launched in 1999. In late 2009 Betclic Group acquired Expekt.
The acquisition strengthens LeoVegas’ brand portfolio with an established position in sports betting and expands the company’s strategic growth opportunities in the segment.
Gustaf Hagman, Group CEO LeoVegas: “We are working resolutely to offer the ultimate mobile sports betting experience, which will entail a number of new innovations and new thinking with a starting point from what a mobile experience can entail for the big years of sport in 2021 and 2022. This is a milestone for LeoVegas and represents a broadening of our strategy. We look forward to Expekt once again becoming a leading sport brand in Sweden and the Nordic countries.”
Source: https://news.cision.com/leovegas-mobile-gaming-group/r/leovegas-acquires-expekt,c3306122
The acquisition strengthens LeoVegas’ brand portfolio with an established position in sports betting and expands the company’s strategic growth opportunities in the segment.
Gustaf Hagman, Group CEO LeoVegas: “We are working resolutely to offer the ultimate mobile sports betting experience, which will entail a number of new innovations and new thinking with a starting point from what a mobile experience can entail for the big years of sport in 2021 and 2022. This is a milestone for LeoVegas and represents a broadening of our strategy. We look forward to Expekt once again becoming a leading sport brand in Sweden and the Nordic countries.”
Source: https://news.cision.com/leovegas-mobile-gaming-group/r/leovegas-acquires-expekt,c3306122
