New Affiliate looking for advice...

[Dagzman]

Hello all...
I am fairly new to the affiliate space. I have huge amounts of UK based data for SMS and email and want to get into the Casino and Sports book area. I have made contact with and done a few transactions with a number of UK casino offerings but wondered if any of you could recommend specifically a good casino to get involved with?

Cheers!
Dagzman

 

[muffincrumbs]

I tried doing the big one's like 32red etc. But I find focusing on affiliate programs that are not over saturated has been best for me.

Excel gets great reviews and so does refaffiliates, but any smaller program will give you more players until you start matching big keywords. Since that doesn't happen right away, use the earnings off the smaller programs to push ahead of older affiliate sites and start sending your players to tried and true programs.

Also you may find the these old casino affiliate programs do not give new partners much to work with marketing wise. I.E. excel is happy to send promo updates and new material where as affiliate edge is filled with 10 year old material.

 

[edgarf76]

for UK you can try rewards affiliates, they have UK Casino Club. Also Affiliate Edge has some UK brands.

 

[AussieDave]

Hi Dagzman,

Welcome to AGD

I am fairly new to the affiliate space. I have huge amounts of UK based data for SMS and email

Sorry if I come across as being a cynical pr#ck but... If your fairly new to affiliate marketing, then how did you obtain this huge amount of UK sms/email data?

For the record, purchasing data and using that to spam, is viewed in a very dim light around these parts. Also as a heads-up, if you didn't purchase the data, where did you obtain it from?

 

[Vladi]

Yeah spot the spammer.

 

[byebyebaby]

I notice a lot of UK traffic is getting more into NetEnt software, so maybe Mr Green? Vera & John?

 

[Dagzman]

Hello all thanks for the responses I will certainly look into a couple of them. In relation to our data, we are a company that has been operational for 9 years, I mentioned that I am new to the "Gambling/Gaming" space, not new to the data space... we have lots of data double opted in from our own sites etc so we are most definitely not a spammer Vladi, just new to this arena...

 

[KasinoKing]

Pretty much agree with what the others have written, though it is hard to say which program is likely to be the best for you.

It's actually much easier to say who NOT to work with.
Firstly look in the "Predatory Program" section at the bottom of the forum for who to avoid.
Without checking that list myself, I would not recommend any NEW affiliates sign-up with any of these major brands:
Ladbrokes (NCO)
William Hills (Dodgy)
888 (very dodgy)
Bet365 (NCO)
Affiliate Edge / Club World Group (NCO)
Mansion/Casino.com (dodgy)
Betway (NCO, Bundling and Quotas)
Bet Victor (impose unfair quotas)
Betfair (rip-off their players)

NCO = Negative Carry-Over:
A player winning big can wipe out your future earnings for months, or even YEARS (Been there - had that!)
Affiliate Edge is the only program who might work out something for you to get round this, the others (in my experience) will not.

KK

 

[Dagzman]

Thanks KK appreciate the overview. I have been testing Casino.com on SMS routes for a couple of months and it was fairly consistent but this month it has fallen off a cliff! Any thoughts on Supercasino/Jackpot 247 out of interest?
Thanks again

 

[muffincrumbs]

Pretty much agree with what the others have written, though it is hard to say which program is likely to be the best for you.

It's actually much easier to say who NOT to work with.
Firstly look in the "Predatory Program" section at the bottom of the forum for who to avoid.
Without checking that list myself, I would not recommend any NEW affiliates sign-up with any of these major brands:
Ladbrokes (NCO)
William Hills (Dodgy)
888 (very dodgy)
Bet365 (NCO)
Affiliate Edge / Club World Group (NCO)
Mansion/Casino.com (dodgy)
Betway (NCO, Bundling and Quotas)
Bet Victor (impose unfair quotas)
Betfair (rip-off their players)

NCO = Negative Carry-Over:
A player winning big can wipe out your future earnings for months, or even YEARS (Been there - had that!)
Affiliate Edge is the only program who might work out something for you to get round this, the others (in my experience) will not.

KK

Good list bud. Yes I have seen Aff Edge give one of us a huge NCO wipe, and then almost did it again but they didn't have to because the player played it all back to the tune of $100k USD :O

 

[CaseyM]

Affiliate Edge also don't accept UK players and the OP was looking for somewhere for his UK traffic

 

[KasinoKing]

Affiliate Edge also don't accept UK players and the OP was looking for somewhere for his UK traffic

I didn't know that!

I just checked with them and of course, it's something they have only just brought in due to the impending UK license requirements.
I was assuming they would just flout the law as I'm expecting most other RTG casinos to do, but since they are based in the UK, they'd not get away with that!

KK

 

[CaseyM]

yeah doubt any other RTG's will care

 

[lalalaenhund]

Hey KK, can you elaborate on iAffiliates / casino.com issues? I've worked with them for a year now with no issues, curious to know why you think they're dodgy?

To OP, I'd say just skip over sportsbooks and just focus on casinos if you want to make real money.

Affiliate Lounge is a program I'd avoid as well.

 

[KasinoKing]

Hey KK, can you elaborate on iAffiliates / casino.com issues? I've worked with them for a year now with no issues, curious to know why you think they're dodgy?

I had 2 separate players (in different countries) tell me they signed-up via links on my site - neither appeared the affiliate system.
I've virtually never had this happen anywhere else.
When I asked them about this they said there had been a "problem" at their end. (Yeah - the problem was I caught them shaving!)

They have never paid me the commission I earned from 2012 on, despite it being over the minimum and my pay method set up correctly.
(They had paid me previously)

Also to add they have NCO, which is very bad for smaller affiliates.
Apart from all that, Playtech casinos are a damp squib for me anyway: despite my best efforts (believe me, I have tried!) that software brand only produces 2-3% of my annual income.
For me, the whole brand is pretty much a waste of space.

-----------
Affiliate Lounge - that's a tough one.
If I was looking at them (and all the stuff on this forum) NOW, I probably wouldn't sign-up.
They have changed their terms and retrospectively imposed them with no option for affys to stay on their old deal, which is obviously bad news.
BUT... they have popular brands and I DO trust them not to rip me off.
Having been promoting them since Feb 2007 and slowly building up a pretty small but decent player base, I decided to stick with them.

KK

 

[casinonewbie]

iAffiliates is based in Israel, enuff said?

 

[lalalaenhund]

I had 2 separate players (in different countries) tell me they signed-up via links on my site - neither appeared the affiliate system.
I've virtually never had this happen anywhere else.
When I asked them about this they said there had been a "problem" at their end. (Yeah - the problem was I caught them shaving!)

They have never paid me the commission I earned from 2012 on, despite it being over the minimum and my pay method set up correctly.
(They had paid me previously)

Also to add they have NCO, which is very bad for smaller affiliates.
Apart from all that, Playtech casinos are a damp squib for me anyway: despite my best efforts (believe me, I have tried!) that software brand only produces 2-3% of my annual income.
For me, the whole brand is pretty much a waste of space.

KK

Ok, thanks. I'm pretty much in too deep to stop promoting them now, and regardless of possible shaving they still make a nice amount of money, when simply comparing revenue, nothing else. Conversion is crap, but the players do tend to stay longer than some other brands. Will keep a closer eye on them now, though.

 

[byebyebaby]

Playtech s#cks, I have tried to promote that software I don't know how many times. It feels like nobody wants to play that software, or my signups have never been tracked... I don't bother anymore.

 

[Gary Gillies]

What issues do people have with Betfair? i have never had any issues yet, but have seen several people mention this.

Would love to know.

Gary