Paddy Power Betfair rebrands as Flutter Entertainment

[MissExposé]

Paddy Power Betfair has completed its rebrand as Flutter Entertainment, after shareholders overwhelmingly backed the name change earlier this month.

You could see the full article on this link:
https://www.igamingbusiness.com/news/paddy-power-betfair-rebrands-flutter-entertainment

 

[BetOnlineUK]

Surely they could of come up with something better than that

 

[bettingappguide]

Surely they could of come up with something better than that

Probably paid a marketing department a few thousand for that too

 

[TheGooner]

I thought Flutter Entertainment was fine.

I used to use the old Flutter Betting exchange before it was bought out / swallowed up by betfair.

 

[Joonas]

Wow, pretty interesting name change!

 

[bonustreak]

Strange name

 

[PaaskeUK]

yeah great name even better when its a trademark of Google LLC.

https://trademarks.justia.com/878/13/flutter-87813423.html

 

[TheGooner]

Flutter is common UK slang for a bet. e.g have a "little flutter on the horses".
Flutter the betting exchange was in existence for 10+ years.

Googles TM application for "Flutter" in 2018 appears to be for scientific instruments and recording apparatus (a real WTF?).
I don't see how it would hold up in the gambling field against a previously existing betting term.

 

[AussieDave]

While "flutter" in the UK (also here in AU) is slang for wagering a bet, here it's used in the context:
Are you having a flutter on the Melbourne Cup? Meaning, is more so a casual better, than one who bets on a regular basis.

Not as bad as Pampers Casino, but I'd have chosen something else other than flutters

 

[Bethany Mcmillan]

This is weird but clever

 

[illuminati]

While "flutter" in the UK (also here in AU) is slang for wagering a bet, here it's used in the context:
Are you having a flutter on the Melbourne Cup? Meaning, is more so a casual better, than one who bets on a regular basis.

Not as bad as Pampers Casino, but I'd have chosen something else other than flutters

And really, there is a Pamper Casino out there what a time to be alive!

 

[DS9]

All I can think about is 'fluffy' after reading it. Fluffy unicorns But funny that it can easily be remembered and got us talking about it.

 

[Insider]

PaddyPower/Betfair has still not paid for May. They do normally at the end of June but this time still nothing. Maybe it has to do with the new name or with all fines what they have to pay ?