Paying for advertising

[Oracle]

I am wondering if people here pay to market their websites? What ways do you market your website and how much is your cost per click?




On a website from an adwords partner I got this snippet.


The average CTR of a Facebook ad is around 0.05%. The average CTR of a Google display ad is around 0.4% — almost 10 times higher. Search ads have even higher CTR, around 2%. There are any number of reasons why Facebook’s ad CTR might be comparatively low:

Facebook’s ad formats are more restrictive and less engaging than Google’s.
Facebook ads are more obviously ads, whereas Google ads blend in more seamlessly with the organic results.
People are not in shopping mode when using Facebook.

 

[Online18Casino]

I am wondering if people here pay to market their websites? What ways do you market your website and how much is your cost per click?




On a website from an adwords partner I got this snippet.


The average CTR of a Facebook ad is around 0.05%. The average CTR of a Google display ad is around 0.4% — almost 10 times higher. Search ads have even higher CTR, around 2%. There are any number of reasons why Facebook’s ad CTR might be comparatively low:

Facebook’s ad formats are more restrictive and less engaging than Google’s.
Facebook ads are more obviously ads, whereas Google ads blend in more seamlessly with the organic results.
People are not in shopping mode when using Facebook.

I had tried a few PPC services a few years back, never made anything from it. I know that it can get very costly pretty fast if your going up against competitive keywords. What country are you located in? I know in the US, you are very limited as to who will allow gambling advertisements. Both Google and FB don't allow it without jumping through a bunch of hoops and becoming a licensed operator. see: https://support.google.com/adwordspolicy/answer/176014?hl=en

 

[Oracle]

I am located in Ireland and will be targeting the UK & Ireland almost exclusively.

 

[slotplayer]

I runs ads for my retail site but not for the gambling site. Adwords is pretty sophisticated these days, you really need to incorporate some form of conversions
tracking.

You might have a very small niche with IE but not with the UK.

These may not be the best terms but it shows the different between UK and Ireland.