Referback adds EGBA guidelines to T&C's

[Guard Dog]

Referback has added a new clause which forces affiliates to abide by the EGBA guidelines for fair marketing practices: EGBA

2.3 By applying to be registered as an Affiliate of the Affiliate Program, the Affiliate warrants that all of their marketing activities adhere to the EGBA code of conduct

Below are the full EGBA Guidelines for Advertising Practices:

EGBA members will ensure that players are not mislead through advertising or promotional activities, and will ensure that the terms and conditions of their promotions are followed.

• Advertising should not be false or misleading, particularly with regard to winning, and should be based on fact;
• Advertisements should not entice the underage to bet or be displayed at sites clearly targeted at the underage;
• An operator should not knowingly engage in the distribution of unsolicited advertising (i.e. SPAM) either directly or through a third party. Email advertising should have an unsubscribe, or opt out, facility;
• Advertisements should not contain a misrepresentation that is likely to cause damage to the business or goodwill of another person; and
• An operator should ensure that a third party performing advertising on their behalf abides by this code.

This term is ok, but Referback needs to watch the guidelines to be sure that they do not needlessly restrict affiliates from doing their job (promoting Referback properties to the best of their ability).