Engineer
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If you send traffic from many different sources -- i.e. if you have multiple sites or if you are running a large PPC campaign -- you probably use sub-ids or sub-campaigns to pinpoint which pages or keywords are converting. (If you aren't doing this, then you are wasting time and money.)
The ideal setup is when the sub-ids can be created dynamically, or "on the fly." This way, you can simply edit the sub-id in your affiliate link and it will be recorded once it hits the affiliate program. With dynamic sub-ids, there is no need to manually set up hundreds of sub-ids inside the affiliate system before you use the link.
Income Access is great when it comes to this -- I use the "ACID" report all the time now. I wish NetRefer would follow suit and offer dynamic sub-id tracking, but so far they still require you to manually set up each sub-campaign, which is a pain in the ass.
Getting to my point -- if you aren't already aware of this, take note:
RTG affiliate programs only allow numbers to be used in the sub-id.
If you use letters in the sub-id, it does not track anything at all.
The player will still arrive at the casino, no problem, but you will receive zero credit for the referral.
I found this out the hard way over the weekend. I sent dozens of qualified players to an RTG casino, and not one single click was tracked, simply because I had used numbers and letters in the sub-id parameter.
You would think that the default in this case would be that the click would still be counted and assigned to my main affiliate ID, and that the sub-id with illegal characters (letters) would simply be discarded – but that is not how RTG tracking works, apparently. It's ridiculous, and they should change this ASAP, but that's the way it is right now (and has been for years).
Summing up -- dynamic sub-ids are great, but if you use sub-ids with RTG affiliate programs, be sure you only use numbers, otherwise the player won't be tagged to you.
The ideal setup is when the sub-ids can be created dynamically, or "on the fly." This way, you can simply edit the sub-id in your affiliate link and it will be recorded once it hits the affiliate program. With dynamic sub-ids, there is no need to manually set up hundreds of sub-ids inside the affiliate system before you use the link.
Income Access is great when it comes to this -- I use the "ACID" report all the time now. I wish NetRefer would follow suit and offer dynamic sub-id tracking, but so far they still require you to manually set up each sub-campaign, which is a pain in the ass.
Getting to my point -- if you aren't already aware of this, take note:
RTG affiliate programs only allow numbers to be used in the sub-id.
If you use letters in the sub-id, it does not track anything at all.
The player will still arrive at the casino, no problem, but you will receive zero credit for the referral.
I found this out the hard way over the weekend. I sent dozens of qualified players to an RTG casino, and not one single click was tracked, simply because I had used numbers and letters in the sub-id parameter.
You would think that the default in this case would be that the click would still be counted and assigned to my main affiliate ID, and that the sub-id with illegal characters (letters) would simply be discarded – but that is not how RTG tracking works, apparently. It's ridiculous, and they should change this ASAP, but that's the way it is right now (and has been for years).
Summing up -- dynamic sub-ids are great, but if you use sub-ids with RTG affiliate programs, be sure you only use numbers, otherwise the player won't be tagged to you.
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