Stupid question: why do casinos’ bonuses vary depending on the region?

volleyballmonkey

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Hey ppl,

I’m a greenhorn in the online gambling/affiliate industries, and am working hard to grasp the sector’s inner workings. So far I’ve merely scratched the surface and know full well I’ll probably spend a lifetime learning about it. Regardless, I’m not ready to give up and am adamant I’ll overcome each and every obstacle. That said, I do have a slightly stupid question for which I’m sure there’s a perfectly logical answer - it’s just that I can’t seem to find it.

I’ve been researching how different operators attract players in different markets where they offer services. I understand that one casino company uses different marketing strategies to appeal to punters from different countries. I majored in economics in college, so I know a bit about consumer psychology and all that.

Regardless, I’m curious to see why different casinos use differently valued bonuses for players from various countries. For example, a gambling venue will offer a welcome package that includes a no deposit bonus to players from the UK, but it won’t do the same for US punters. Additionally - and I could be wrong here - but it seems as though US players always get the short end of the stick. Why is that?

I’ve been reading through every bit of information I can hunt down, but my research is limited to stuff like https://www.nodeposit.guide/united-kingdom/. While I get that this is generic content, a trend of favoring almost every jurisdiction in the world instead of the US seems to exist. Could someone explain this? Ideally, I’d love to know more about the inner workings and the thought process that goes into the marketing policies within casino managements, but any info you could offer would be much appreciated. Thanks!
 

Kadabra

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My guess there are few reasons behind it.
1. the regulations are very different. UK for example heavily influenced by that. while grey USA market not.
2. related to the first, also how the market developed. basically what the players got used to. like ND bonuses more common in US offshore casino, but rare and very low in UK. higher % bonuses and so on. So casinos can offer different ones in order to be inline with the competitors in that particular market.

Not to mention btw, various additional terms also regulation related. For example, in UK there are almost no "sticky" bonuses. In USA, all of them. Therefore in UK you cannot find 300% bonus as it will be insane for the casino to offer. While sticky 300% bonus is not such a big deal for the house still to stay ahead.
 

gm2891

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300% bonus as it will be insane for the casino to offer

Very often if not always that % just visually seems a lot, but in reality, it's not.

For example, a

-- 100% welcome bonus of up to 1000 EUR
-- 300% welcome bonus of up to 1000 EUR

I guess, this i just a marketing trick to make players think that there is MORE...

Never use casino bonuses, however, the above is what I think about it :rolleyes:
 

Wesley Murphy

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I think it depends on local gambling laws and currency. The location of the casino itself and the fact how profitable it is to offer more bonuses to players from different countries affect the bonus conditions too. Casinos are also guided by what bonuses are offered by their competitors on the same market.
 

leah_shepherd

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I think it depends on local gambling laws and currency. The location of the casino itself and the fact how profitable it is to offer more bonuses to players from different countries affect the bonus conditions too. Casinos are also guided by what bonuses are offered by their competitors on the same market.
Sure, it depends on both. Also, it depends on payment methods offered in casinos.
But almost all the time, there are money equivalents for each bonus.

I didn't work with the USA market, but worked with lots of brands and saw some stats.
If a brand offers a no-deposit bonus and all affiliate websites promote it, the casino attracts lots of low-quality leads who register to claim a no-deposit bonus, and that's it. So the casino decides to delete this bonus for players in a particular market.

Also, there are lots of custom-made bonuses that casino brand offers for players from only one affiliate website and often for one market.
 
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