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GambleAware, the problem gambling funding body, will launch the second wave of activity for its Bet Regret safer gambling campaign, with support from GVC Holdings.
The Bet Regret campaign will stay focused on a target audience estimated at 2.4m young men aged 16-34 who gamble regularly on sport.
According to GambleAware, the initiative, which launched in February, had a 61% rate of recognition amongst the campaign audience during the first wave of activity in the second half of the 2018-19 football season.
GambleAware is exploring other partnerships to support the campaign in the 2019/20 season.
More info on this link: https://www.igamingbusiness.com/news/gambleaware-launch-second-wave-bet-regret-activity
The Bet Regret campaign will stay focused on a target audience estimated at 2.4m young men aged 16-34 who gamble regularly on sport.
According to GambleAware, the initiative, which launched in February, had a 61% rate of recognition amongst the campaign audience during the first wave of activity in the second half of the 2018-19 football season.
GambleAware is exploring other partnerships to support the campaign in the 2019/20 season.
More info on this link: https://www.igamingbusiness.com/news/gambleaware-launch-second-wave-bet-regret-activity
