Hi Everybody,
Please excuse the delayed response. Due to the time difference I was not able to join the thread immediately.
I have been discussing the issues raised in this thread with Andy to make sure we are able to identify all the issues and resolve them. Below is the response and resolution to the issues raised.
The automatic chat pop link was disabled, however the reference was not removed. This has been rectified.
All US traffic that click the redirect is being tagged to the affiliate. Please note that the no clicks on the redirects are very small at the moment.
The call center staff asked by US players if they could play, were being directed to other brands in chats. Their understanding was that this was ok as we have the redirects in place. They do not understand the complexity of tracking and this has been explained and will not happen again under any circumstance.
We have done another audit of all acquisition and retention campaigns to ensure that our affiliates get credit for any player referred.
IMO any cross promotion done without tracking is unethical. We however have seen great value for our affiliates by firstly introducing the other brand to players with campaigns tagged to the original affiliate. We have converted or reactivated many players for our affiliates and I am sure many here can attest to that. Secondly we started US campaigns to leverage off the legacy Red Flush still has in the US. This revenue stream would be lost to both the affiliate and the casino.
We are working with Affiliate Edge as they are a trusted partner of most affiliates and have a history of good customer service. I can hardly find an affiliate that is not doing business with them. We have done a small offline campaign using the Lucky Red brand. We used data that belongs to the casino and was not sold or shared with Affiliate Edge or the Casino brand. This was sent by us and the data remains with the casino. The bulk of the players in this campaign were from type in traffic and SEO. The few players that belong to an affiliate will remain tracked to the affiliate.
Please let me know if I missed anything and I will address it ASAP.
Best regards,
Wayne