Why do hardly any affiliate programs show you withdrawal numbers?

[footballaffiliate]

Have you noticed? Affiliate programs show you a range of stats - deposits, turnover/wagers, player information, but they hardly ever show you withdrawals? Why?

If we had withdrawals we could very nicely view deposits, wagers, our rev share and the operator's revenue by calculation from the rev share percentage, and we could also see effectively how much money is left in the bank of our players. It would be a great measure to have, effectively you could see how fat or slim your customers' accounts were in total. For example, if you know there's 20K left in total in people's accounts you know that x% of this will probably come your way in the future. If your referrals don't have a lot in the bank then you need to work harder on referring new players or keeping your existing players playing.

Advertisers keep telling me that 90% of all deposits never get withdrawn and are eventuall lost, but from the stats we're seeing comparing deposits to our rev share/commission it seems much more gets withdrawn that we're told. Either that or withdrawal numbers would seriously give the game away on the skimmers and robbers out there.

For example, how can you continually see, every month, 50K deposited, and you only make 300 in rev share each month? If people are not really losing much, then why would you see more and more deposits the next month? Surely people's accounts are flush with cash if they're not losing? Another explanation might be that they're depositing lots, playing, and then withdrawing lots, only to deposit again the next week or month. Highly unlikely.

Withdrawal stats would go a small way to making the industry more transparent IMHO.

 

[3joker]

Agreed, especially since withdraws are much faster these days, players withdraw and deposit a lot more. Would be nice to get the full picture.

 

[KasinoKing]

What is worse, are the ones which don't even tell you the amount of DEPOSITS.

Some programs have so few stats that it's scary. If I were earning enough off the honest, transparent ones, I would kick these others to the kerb.

KK

 

[TheGooner]

Clearly having withdrawals would help to complete the picture- unfortunately when you do see the withdrawals and put the peices together then you realise how big the fees and charges are.

We had a WTF moment late last year.

A major program show all the money movements, and I worked out that according to wins/losses credits / bonuses and deposits/withdrawals that there should have been an extra 150K slushing around the system in players accounts in 2014 for our affiliate account - waiting to be withdrawn or gambled.

The strange thing was that nearly every month the amount kept growing .. not always .. but 11 months out of 12 ... and it didn't make sense - why would a player stop and left money untouched. Why would they deposit more if the money was already there. The numbers said around 150K should still be waiting for a spin. (about 1/3rd of total deposits for the year)

There isn't, and the AMs cannot give me any more detail, they don't have any more access to the details, and cannot explain exactly what the charges are - the numbers are the numbers and that's all there is folks.

Processing costs, license fees, conversion costs, chargebacks, whatever - that's 150K that's been "disappeared" out of the system within a year that is not accounted for ... it's got to be miscellaneous charges and fees..

150K - WTF??!

Now I trust the AM's at this program - it's not AM's trimming or scraping - but THEY HAVE NO MORE INFO.

That's just the real situation for this places based out in the Caribbean, Panama or Costa Rica that use 3rd party processors.

 

[LandofOz]

For example, how can you continually see, every month, 50K deposited, and you only make 300 in rev share each month? If people are not really losing much, then why would you see more and more deposits the next month?

I've wondered about this many times in the past.

 

[footballaffiliate]

Thanks Gooner, seems that withdrawals would really help expose a lot more transparency, but it's in no interest of the bookmakers to do so. You do wonder when you're getting mega small margins from a sportsbook how they're operating on such small margins as a business, but that's what you're getting as an affiliate - in reality they're profiting a lot more through putting the hidden costs through accounting practices.

Really annoys me that as an affiliate you're given the headline 30,40,50% net rev share, yet in reality it's probably more like 5-10% for all programs if you were able to see the true deductions from your earnings.

Would love to see one of the big affiliate programs show costs and withdrawals on their affiliate system. This would make them more trustworthy, although the reading wouldn't be pretty, other programs would then maybe feel the need to also come clean on more transparency.

As for affiliate systems that don't show you much data - Ladbrokes have to be the worst for this. Since moving to Mexos they hardly show anything on their affiliate system, effectively the affiliate is driving blind with them.