Worldwide Marketing

[footballaffiliate]

General question - I'm sure most affiliates have similar issues, but how do you market to all of your traffic? Of course, geo-target, but when you have website visitors from all over the world it's sometimes hard to get traffic to convert.

For example, a lot of Asian countries don't convert because either gambling is restricted in a person's country, or people can't/don't want to deposit/withdraw through traditional methods like bank transfer because they're afraid they'll get taxed, seen by authorities etc.

The UK is easy to convert, as is most of Europe, but what's your experience of trying to get Asian, South American and African traffic to convert? (for example, hardly anyone in South America uses bank cards due to lack of trust in banks - many transactions are still cash)

Perhaps the answer is - it doesn't convert well, so focus on your high value traffic, but it's a shame to let traffic visit your site basically for free without making any money out of it.

Have considered ad networks to mop up the rest of my traffic, perhaps earn a few dollars from PPC, but haven't yet found one that a) accepts/approves of gambling sites and b) doesn't look cheap with various ads for dodgy products. Anyone got any advice on ad networks?

 

[Online18Casino]

My only advice would be to stay away from ad networks all together, they are likely to lower your website quality and will provide very little benefit in terms of revenue when compared to what you have the potential to make with your igaming affiliate programs.

Not every page you make has to be a landing page, and not all of your traffic has to convert (although it would be nice, yes), but if you have a good strategy in place, maybe you can use your non-converting traffic to help boost your sites sem campaign through social media.

 

[tryme1]

The trick to converting non English speaking traffic is, as you say, to geo-target. But you need to choose your casino or sportsbetting partners wisely. There's no value in just sending the traffic to any old casino that has a, for example, a Brazilian-Portuguese translation of their site. You need to send it to brands that are known locally, have the right payment processing in place for that market and whose sites are going to appeal visually to the target marketplace. That means, for example, that if your Brazilian traffic is going to a casino that doesn't have Boleto Bacario as a payment option, then forget it.

I guess what I'm saying here is: research the market and the find the casinos that fit properly with that. These may be places you've never heard of before not just translated versions of UK or US facing brands.

 

[muffincrumbs]

As far as ad networks go, just don't do it, it will not convert well and you will be left with a few dollars at most. I suppose they could work if you had an insane amount of traffic, like well over 5k+ per day. I doubt any of us will see that kind of volume to properly utilize an ppc or other ad publishing platform.

Meanwhile you will be adding non-quality content and slowing down your site as well.

Some people put a few nations flags at the top of their site and either direct their guests to a translated, or in your instance, perhaps a completely different webpage. Personally I like using a bunch of sub-domains to do this and hope they get indexed separately.

 

[footballaffiliate]

Thanks for the comments. Kind of good to confirm what I was thinking too - ad networks may work for traffic you're not making any money out of anyway (i.e. doing PPC), however the downsides are that they could make your site look poor quality, load slower etc.

Some times you also get ads on ad networks that pay you a few pennies but when you look into them directly you could earn quite a lot more by advertising the companies direct. For example I'm sure all the sportsbooks throw out ads on ad networks and pay 30 cents per click, but you could go direct and earn a very good rev share.

Difficult one to decide really - if you're not making money from, say, your 2000 visits per month from Vietnam (just an example, I'm sure there's a good casino that will convert with Asian traffic), then why not throw an ad network at this traffic specifically and try make a few dollars.