About listing fee - newbie question

[Grogu]

Hello! I found this amazing forum and need some help from you .
I have been working in iGaming for many years, but the content/SEO side. Now finally I started my own project that seems promissing and gets more traffic each month.

As I don´t have experience with negotiations, I want to know from you how much traffic does a site need to start charging listing fee for reviews. Sometimes I feel I am being too nice :-/
I know it depend on many factors, so let´s give context:

LATAM market (1 country)
Casino Vertical
300/400 sessions per month (keeps growing around 30% per month)
Most traffic to money pages (payments related)

Extra question: Do I charge extra for specific positions? Right now I keep on top 3 the brands I have better deals. Is it interesting to sell position 4, for example?

 

[Jetman]

Make sure you are an established site before you start charging money just to list brands, just my opinion.. In any case 300/400 sessions month does not say a lot about ftds, or how good your traffic is.

If you sell a spot for a certain amount of money, the brand will obviously expect a certain ROI. Personally I prefer to get a very good rev share deal if you know the brand is converting well, and you know your traffic is solid.

Do your homework regarding admin fees and further deductions regading any brand you list.

 

[Grogu]

Make sure you are an established site before you start charging money just to list brands, just my opinion.. In any case 300/400 sessions month does not say a lot about ftds, or how good your traffic is.

If you sell a spot for a certain amount of money, the brand will obviously expect a certain ROI. Personally I prefer to get a very good rev share deal if you know the brand is converting well, and you know your traffic is solid.

Do your homework regarding admin fees and further deductions regading any brand you list.

Thank you for your thoughts, they do make sense =)

 

[AussieDave]

I've always worked on the figure of 20K+ a month in unique visits, before, I'd consider asking a listing fee. FYI a listing fee and a media-buy are two (2) different species

 

[Grogu]

Hey @AussieDave I am not sure I understood well this part as EN is not my primary language.

I've always worked on the figure of 20K+ a month in unique visits, before, I'd consider asking a listing fee.

Do you mean that a listing fee is applicable for higher traffic only?

 

[AussieDave]

Hey @AussieDave I am not sure I understood well this part as EN is not my primary language.


Do you mean that a listing fee is applicable for higher traffic only?

No one is going to pay you a listing-fee, if, you haven't got traffic. And, by traffic, I mean, a decent wack of it. It's akin to that TV show 'The Shark Tank'. I've seen people with decent products BUT no sales, and the sharks aren't interested.

You may have a great website but unless you have the proven-traffic, which 300-400 unique a month, wont cut it, then your in no position to be asking a listing-fee.

300/400 sessions per month (keeps growing around 30% per month)

What is a session. Is it a hit or a unique? (both are different).

Also keep in mind, that a % of that traffic, will be bots, script kiddies and other nefarious crap.

How are you determining this 300/400 figure?

Edit:

Hit = Impressions/Pageviews
Unique = Number of unique IP's who have visited your site.

So if your page has 10 images on and they are downloaded at once then you will receive 11 hits (1 HTML page + 10 images). Impressions/Pageviews: The number of pages that were viewed by your visitors. Unique Visitors: The number of people that visited your site.

 

[Grogu]

I considered the analytics metrics (unique acesses to the domain), but just the organic ones. Unique users is a bit lower.
Well, so for now I will select better the partners, as Jetman mentioned, to be sure I have good products to direct these users.

 

[AussieDave]

I considered the analytics metrics (unique acesses to the domain), but just the organic ones. Unique users is a bit lower.

Unless you viewing your 'raw log files' you really have no idea what is real traffic, and what is not. Hence that 300/400 p/m could easily whittle down to 100< in actual player visits.

Are you getting FTD'ers?

 

[preditor]

Quality over Quantity bro!

As Dave said, most of the traffic to the sites are bots. I read somewhere that up to around 75% of all internettraffic are bots.

If you have some MyAffiliates - casino up, you might see the IP - adresses of the clicks = see if you have bots of humans vistiting the casinos. Most of the casinos using MyAffiliates, shows the IP's of the visitors and by simple logic, you can detect if it's bots or not.

 

[Grogu]

Hey Predictor thank you for answering. I often check the IPs that click on CTAs to understand if it is a user or not. Can see some patterns when is a bot.

Sure, the visits is not the main measure, but I was wondering if for affiliate managers it is?

Dave, I get 10-15 Ftds per month, sure it is a small amount, but since the site was created in April, I have hopes.

After the insights on this thread I can understand that it is not relevant for operators :-/