Australia’s Online Betting Firms Intensify Election-Related Ad Campaigns

MissExposé

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In the week before the US election, Australia’s major gambling operators ramped up Facebook ad spending, totaling about $240,000 on novelty bets tied to election outcomes. TAB led with $100,225, promoting bets focused on Donald Trump’s speeches and attire. Ladbrokes and Neds also advertised playful bets, such as whether the losing candidate would concede or the color of Trump’s tie. This aggressive ad push comes amid Australia’s discussions on stricter gambling ad regulations, with figures like Greens’ Sarah Hanson-Young urging the government to fully ban gambling ads to curb associated harms, as recommended by the Peta Murphy inquiry.

Source: https://news.worldcasinodirectory.c...ing-firms-ramp-up-election-related-ads-116016
 
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