Is there a service provider capable of offering a comprehensive solution for seamless integration with all major affiliate program systems?

[crazybillion]

In the rapidly evolving landscape of affiliate marketing, businesses are increasingly seeking ways to optimize their affiliate program strategies. The core challenge lies in efficiently collecting and analyzing performance data from a multitude of affiliate programs, each offering its own API for data access. This complexity has sparked a vital conversation within the industry: Is there a service provider capable of offering a comprehensive solution for seamless integration with all major affiliate program systems?

The potential for a software solution that can automatically download financial performance data and assist in generating invoices from the get-go is immense. It promises not only to streamline the cumbersome process of data aggregation but also to enhance the overall management and review of affiliate programs. Despite the availability of APIs across popular affiliate networks, the absence of a unified platform to harness this data effectively leaves a significant gap in the market.

This situation begs the question: Who can step up to provide such an indispensable service? The demand for a tool that consolidates data from diverse affiliate programs into a single, user-friendly interface is undeniable. Such a service would revolutionize the way businesses approach affiliate marketing, offering unprecedented efficiency and insights.

 

[crazybillion]

Should there emerge a discernible interest within the market, and yet, a notable absence of providers offering such a comprehensive service, it may well be worth considering the development of this much-needed software solution ourselves. However, the foundational step in this process is to first ascertain the level of demand for such a platform.

 

[eenzoo]

Statsdrone
Niftystats
Voonix
... just to name three

 

[AlexanderGross]

Statsdrone are rocking the scene now, never used it myself but saw the winning pokal from the last London conf.
Voonix has as I have heard many many compliance and issues with API...

 

[euromill]

WE currently use StatsDrone after trying out Routy - never tried Voonix but StatsDrone is decent and getting better

 

[AussieDave]

The OP posts here, reads like AI.

No real person; aside from an academic; even that's a long stretch, talks like this.

Yet another time-wasting A-hole, treating members like fools!

 

[euromill]

true - it does after rereading it

 

[crazybillion]

Guys, thank you! I definitely will check the products you recommended!
After initial review, it's clear there is no need to develop something new in this area.

 

[StatsDrone]

We are not as active on here but will aim to be a bit more.

The OP was from a year ago so I'll share updates on what we have built today and some hints of our roadmap.

Products
- Dynamic variables (can see a webinar on this here)
- Changelog (detects shaving)
- Brands & Campaigns analysis
- Manage your deals and flat fees
- 1600+ iGaming affiliate programs integrated
- DIDO which is our on-premise version of the app
- Mobile version of the app (web based)
- API export of your data
- Tableau customized dashboards and dataviz

The programs we integrate are not the brands and analyzing the brands is around 4000 brands combined.

Data privacy and security

We take this seriously and users data is fully encrypted and we cannot see your data other than to know if you're had a successful or failed connection to a program. Affiliates have the ability to store the data on their own server and in the most extreme cases, we've even built an on-premise (on-prem) version of the app called DIDO. DIDO is the scraping service but without an interface and is for more advanced tech heavy companies that have the resources for working on their own custom database and backend.

Data accuracy

We used other apps in the past including Stats Remote when it was around and we cared to make data accurate. We believe we are the most accurate stats tool and if anybody reports accuracy issues, we will go out of our way to fix them as high priority.

Dynamic variables

This is one of our best products we have and it allows for click ID level of tracking. It could help you identify which pages a player has come from. Some things you can inject in a dynamic variable:

- Time stamp (know exactly when your player clicked your link)
- Device type
- Page URL
- IP address

Dynamic variables with 1st party data

If you have 1st party data where say you've got a newsletter or a login for your players, you have 1st party data. This means if you assign a click ID to that user, you would essentially get the revenue attribution to them.

This also means you would know exactly when your player has churned or potentially if they've been inactive on a casino say if they might have been untagged. You could then recommend other brands to that user knowing when they've stopped.

To learn more, I've written an article on this here.

Changelog

This is a new product that highlights when data in your account has changed. If anybody wants to test this out, we are likely going to change our 14 day free trial to something like 30 or 40 days.

Roadmap

We don't always publicly share our roadmap as we have competition wanting to know. Our future plans include adtech, affiliate marketing research, link tracking tools and doing our best to automate this so it is as best as it can be as a done-for-you service.

- Postbacks (live very soon)
- Player engagement reports

On player engagement reports, very few affiliate software platforms have this but it can include a range of data like what games your players play, deposit methods and in some rare cases, what individual players play.

On postbacks, we have added this because some affiliates still prefer this over dynamic variables but we believe dynamic variables is more powerful. That said, affiliates can use either or, and in a rare case, actually use both.

About StatsDrone

Cofounded 2017 by John Wright and Darrell Helyar. We are now 12 people full time working on this project based in Europe, Africa (Algeria) and Canada with a breakdown of 8 programmers, 1 Head of Product (Malta) and 1 Head of BI & Analytics (Algeria). We run the Affiliate BI podcast and Affiliate BI newsletters. John (me) has been doing affiliate coaching since 2012. We are proud winners of the iGB Awards Best Tech for Affiliates 2024 (see here) and AffPapa Awards for Affiliate Intelligence of the Year 2024.

Our app covers over 1600+ iGaming affiliate programs and we are adding nearly 50 per month and closing 30 per month. We get all the data we can find such as account data, brand data and campaign.

We are passionate about helping affiliates and have been for a long time. Can answer anything here, or DM or email and can always do a call to see how we can help.