Recommended affiliate networks, preferably with API for approved deals?

dannyc

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That's the thing; I do not work with many of them. At the moment, I have 12 aff programs. Some of them have different casino brands under one roof, allowing me to list around 20 casinos on my homepage, which I think is more than enough. If you have nice traffic 10 casinos are perfect, IMO. And if they accept players from other countries you target - that's excellent because you can list them on pages for different countries too.

When I look for a new casino to add, I first research an actual casino to make sure it is good for the player because if it's good, it will also be good for me.

The visual casino appeal and user-friendliness are important; still more important are their terms which no one reads. And if on withdrawal the players come across different problems, they simply won't come back. For example:

  • a deposit wagering requirement of 3 times before the withdrawal can be made
  • low daily withdrawal limits (500 EUR)

Who da Fuck such casino is made for?

I get contacted daily by different aff managers, and if I find such in their casino terms, I don't see a point to waste space on my site.

In addition to that, some of them have joke rules for their affiliates too:

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Technically, they can come up with different shite and you will never get paid.

This is one of the reasons why I don't work with many programs. The example above is not serious business with different dodgy people behind, IMO.

If you would ask who are good for me, then I would say - the Betsson Group. From my experience, they have a true professional attitude even if you don't bring new signups; they always reply to you with something, even if you don't expect and need an answer, plus their top brands are perfect for any players.

I found Betsson Group Affiliates to have an unnecessarily complicated, buggy, and hard-to-use platform. For example, I applied for most of their brands, got a confirmation email, but then none of the brands I applied for are accessible. What affiliate platforms would you recommend? I'm primarily looking to target UK and USA users.
 

gm2891

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I found Betsson Group Affiliates to have an unnecessarily complicated, buggy, and hard-to-use platform. For example, I applied for most of their brands, got a confirmation email, but then none of the brands I applied for are accessible. What affiliate platforms would you recommend? I'm primarily looking to target UK and USA users.
After acquiring Zecure Gaming, the subsidiary of GIG, Betsson brands (Betsafe, CasinoEuro etc.)
and former GIG brands (Rizk, Kaboo, Thrills etc.) have two separate platforms.

I don't know how they provide access for new affiliates, but as I was an affiliate of GIG casinos,
they gave me a separate username. Here is an AGD Betsson thread in detail about it.

Yes, their platform is a bit buggy at times; still, I like that they have everything available in every detail. Unlike Softswiss, for example. You can't even see what countries your players are coming from, plus recently they removed the "Partners Income" tab.

And when I asked WHY, i never got a reply.

Regarding the US casinos, I don't know much about that side of the world.

And for the UK, i think it's one of the worst places to promote casinos now.
Unless you have a high traffic website and know well how to promote your product (casino).

At the moment in the UK, many of the casinos will ask players to go through the verification process before even they make the 1st deposit. Plus, sooner or later, an SOW (source of wealth) request will arrive.

Many players won't go through all this shite, as they require a lot of different information that not everyone will be happy to provide.
While, for players accounts that decided to go ahead and provide this info, casinos will likely set a monthly loss limit, which can be even as low as £100. Depending on income and other factors that may differ from one casino to another.

In my opinion, to promote casinos in the UK, you need a high traffic site and a few good casinos that players will be happy to play and come back.

For players, #1 in the UK i would say, is Unibet.

I don't know about affiliates, as I never worked with Kindred.

Unibet has easy to use attractive casino site with literally everything the player needs. Their games run at the highest RTP's, plus they payout instantly, one second, and the money's in a bank account. Also, they don't come up with ridiculous document requests as most others do.

So, if you can manage to fight against those top 10 on Google and find similar casinos like Unibet, then you can give it a try :)
 

Routy

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here is my 2 cent:

a. it's ok to work with a network! there's no point to open 10-20 accounts if you got 0 traffic. once you start to get traffic open an account on the program

b. find your 70% top-promoted casino and rotate the remaining 30%. new brads convert better than old brands, but it comes with a risk of stability.

last but not least, and I'm a bit biased but...

from 12 years of experience in building affiliate software, I can tell you this: 99% of iGamaing affiliates do not how their balance was calculated. track your conversions.

now before everyone tells you that I'm wrong, let me ask you this.
from the attached screenshot, do you know
- what is the VIP to normal players ratio?
- what is the avarage FTD deposit amount?
- what is the largest deposit amount?
- how many player deposit more than once?
- which page convert the VIP vs which page convert 'normal' players?
1621444814573.png
 

gm2891

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I don't see any replies from the experts yet, and i'm not Albert Einstein too, but I'll have a go.

- what is the VIP to normal players ratio?
More information is required as, I imagine, each program/casino will determine the VIP status in its own way.

- what is the average FTD deposit amount?
1,070

- what is the largest deposit amount?
4,471 (average). It's impossible to know the exact number without knowing more details.

- how many player deposit more than once?

- which page converts the VIP vs which page convert 'normal' players?



The last two is easy to answer too, but with the help of more information...


Alternative options include sticking all this information in the Rauty app, which will suffice for those who do not have calculators.:)
 

Routy

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- what is the VIP to normal players ratio?
More information is required as, I imagine, each program/casino will determine the VIP status in its own way.

Lets assume that those who depoit more than 5k a month are VIP.

- what is the average FTD deposit amount?
1,070 -
wrong. The average FTD amount is 130, the deposit amount include not only the FTD but the total of all deposit

- what is the largest deposit amount?
4,471 (average). It's impossible to know the exact number without knowing more details.

Wrong. Unfortunately we don't have the exact number for this question, since 40% of the deposit amount was generated by old trafic.
What we do know is that the average deposit amount is 130 so the largest deposit amount is much higher.



- how many player deposit more than once?

- which page converts the VIP vs which page convert 'normal' players?


The last two is easy to answer too, but with the help of more information...

Its easy with the right tools, nearly impossible with the tools we get from the affiliate programs

Alternative options include sticking all this information in the Rauty app, which will suffice for those who do not have calculators.:)

Unfortunately, even Routy can't answer those questions for historical data, but it can help with future traffic.

My point is that iGaming world is much complicated than total numbers.
Log in to your accounts and try to answer those questions.
If you own rev share accounts: what percentage of this month balance was generated by this month traffic?

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