Max.Partners
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Gambling is a popular online marketing vertical, the essence of which lies in promoting online casinos. And today we’re here to tell you about the most relevant sources of traffic for promoting iGaming offers.
PPC — an ad that is displayed on Google and Yandex search result pages in the form of a title, description and link. For it to perform well, the text needs to organically fit in with the regular search results. Webmasters bypass platform restrictions by replacing landing pages — when a mod clicks the ad, they are sent to a page with white-hat content.
SEO — a method that is suitable for site owners and consists in using keywords to “push” a website straight to the top of the search results. It’ll take some time for the fruit of your work to ripe, but in about 4-6 weeks you can expect the first profits to roll in. Thematic websites with news from the online casino world perform well and eventually start providing their owners with tangible profits.
UAC is a way to promote mobile apps on the Google ad network. It’s used to draft reports on active users, income, the percentage of users who are interested in the project, and other parameters. Your initial income might be a bit lower than you expect since the service automates everything on its own and there’s no way to influence it. Due to the lack of a large number of settings, it is important to have a large number of creatives in stock. The algorithm will figure out which ones work better, with your task being to just generate materials.
It is best to use several sources at once in order to choose the most suitable one and scale as quickly as possible. Good luck and big numbers!