TJ Moore
Affiliate Program Representative
- Joined
- Jul 25, 2018
- Messages
- 35
- Reaction score
- 22
The UK is a fully regulated market (not grey) so this is actually flat out illegal, just FYI.
"Gambling operators who are not licensed by the Commission will be acting illegally if they advertise to consumers in Great Britain or provide them with remote gambling facilities. If illegal advertising occurs, the Commission will take action and may seek to prosecute."
From: https://www.gamblingcommission.gov.uk/pdf/Guide-to-gambling-advertising-codes.pdf
As you're not UK based I could see it being hard to enforce but it's also illegal for any affiliate site to advertise a non-licensed operator that accepts UK customers to a UK visitor.
So for us to include you on any site (even one that doesn't target the UK at all) we'd need to either block UK IP's from the site or geotarget to not show the brands in the UK, both of which aren't perfect. If you didn't accept UK customers there would be no issue.
The UKGC is also getting quite toothy and we've seen some huge fines for advertising getting dished out to operators and a couple of token prosecutions against youtubers who were promoting CGSO gambling sites (although in the most famous case it also turned out that the people promoting it also owned it so technically operators, but the UKGC didn't know that at the time) - so they're not hollow threats.
Hence my earlier comment about UK based affs perhaps wanting to be a bit cautious...
Thanks for the info. As I mentioned before it's not a country we target or advertise directly to. I'll pass along the link and concern about the UK. It's a possiblity the UK will need to be added to our banned list of countries. The operation arm would make this change not the Affiliate arm of the company.
On a side note, we're 2 years in on MYBCasino.ag and 1 only a week with BigSpinCasino.com. The number of UK subscribers is a non issue in terms of joins and deposit value. It hovers at a zero sum. Higher traffic based Affiliate's know how to monitize and direct their traffic. They can do so by separating country categories, Geo targeting or simply in the content written on their site, explaining best brand fit for each market and player type ect.