What trends in Affiliate and SEO do you expect to see this year?

OrsonWh1te

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Happy New Year, colleagues!

2024 was an incredibly eventful year for all of us in the Affiliate and SEO industry. We witnessed the evolution of AI tools, the implementation of new search engine algorithms, and the growing importance of personalized approaches to audiences. This year brought its fair share of challenges but also opened up countless opportunities for those willing to experiment and adapt.

Now, as we step into 2025, I’d love to hear your thoughts. What trends in Affiliate and SEO do you expect to see this year?
Will AI become an even bigger player? Will link-building strategies evolve? Perhaps we can expect new approaches to content or shifts in the role of social media in SEO?

Share your predictions—it’ll be exciting to discuss!
 

FreeSpins

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Strong backlings and social media buzz matter. Content is no longer the king due to AI-driven websites with spam.
 

OrsonWh1te

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Strong backlings and social media buzz matter. Content is no longer the king due to AI-driven websites with spam.
100% agree! Strong backlinks and social media engagement are becoming more important, especially with the rise of AI-generated content flooding search results.
Recently, I took a closer look at some affiliate sites that are active on social media, and I noticed that a lot of the content there is quite weak—either too promotional, generic, or lacking real engagement. It made me wonder if there are any good examples of affiliate sites that actually use social media effectively.

Does anyone know of affiliate brands that manage to create strong, engaging content on social media while also driving traffic and conversions? Would love to see some successful cases!
 
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