William Hill now closing accounts

[AidanLCFC]

Never really had any issues with William Hill over the years despite a lot of people having issues, but had both my accounts closed down today. Anyone else culled?

Dear Partner You are receiving this important communication in connection with your participation in William Hill’s affiliate program. We are writing to inform you about significant updates to our affiliate program as part of our strategic efforts to streamline and consolidate our operations. In accordance with Section 10.1 of the William Hill Affiliates Terms & Conditions (https://affiliates.williamhill.com/about-us/tcs) (which governs our relationship with you), we are hereby terminating your participation in our affiliate program (and, consequently, your affiliate account). As consequence of such termination, and effective immediately, we require you to cease your marketing activities in respect of the William Hill brand and to remove, also with immediate effect, any reference to such brands from each of your channels. For the avoidance of doubt, you will not be entitled to receive commission payments in respect of any player transactions which occur following the date of this notice. If you are interested in re-applying to participate in our affiliate program and/or if you have any further questions, please contact affiliates support. Best Regards The William Hill Affiliates Team​

 

[Online-casinos.co.uk]

Yes we just had our account closed a few minutes ago. No explanation.

We weren't even giving William Hill much exposure but still sent them a few players last month so it isn't down to minimum player quotas.

 

[AidanLCFC]

Yes we just had our account closed a few minutes ago. No explanation.

We weren't even giving William Hill much exposure but still sent them a few players last month so it isn't down to minimum player quotas.

yeah I sent them a new player last month, seems a mass cull to steal players

 

[Online-casinos.co.uk]

Section 10 of their T&C, Consequences of Termination : "For the avoidance of doubt, no additional payments will be due from WH to the Affiliate in relation to WH Customers who were introduced to a Site via the Affiliate."

Massive cash and player grab by sounds of it, zero communication. Got to be the worst rogue act I've seen in 20+ years in the business. We sent them hundreds of players who made nearly £1,000,000 in deposits. What a way to treat affiliates.

 

[Online-casinos.co.uk]

... and just received one from 888:

Dear Partner You are receiving this important communication in connection with your participation in 888's affiliate program. We are writing to inform you about significant updates to our affiliate program as part of our strategic efforts to streamline and consolidate our operations. In accordance with Section 8.2 of the Uffiliates Terms & Conditions found at http://affiliates.888.com/terms-and-conditions/ (which governs our relationship with you), we are hereby terminating your participation in our affiliate program (and, consequently, your affiliate account). As consequence of such termination, and effective immediately, we require you to cease your marketing activities in respect of the 888 brand and to remove, also with immediate effect, any reference to such brands from each of your channels. For the avoidance of doubt, you will not be entitled to receive commission payments in respect of any player transactions which occur following the date of this notice. If you are interested in re-applying to participate in our affiliate program and/or if you have any further questions, please contact affiliates support. Best Regards The 888 Uffiliates Team​

 

[BetOnlineUK]

Wowser's, they don't give a fook do they, and have the cheek after closing 20 year old accounts to say if you wish to reapply.

 

[BetOnlineUK]

A few well known names over at GPWA are getting the accounts closed must be across the board.

 

[tomgalanis]

The week before Cheltenham. 20 years of partnership, thousands of referred customers on revenue share. Endlessly profitable for William Hill. Theft of the highest order. I’m absolutely seething

 

[Insider]

For us not really a surprise, we stopped promoting WH a long time ago, except 888 is still listed but practically with low traffic. For the other colleagues who converted good earnings with WH, i'm sorry.

 

[tomgalanis]

Update: we were sent our termination email by William Hill by mistake apparently. Worth double checking!

 

[AidanLCFC]

Update: we were sent our termination email by William Hill by mistake apparently. Worth double checking!

when you say mistake, are they saying it was all or have they still kicked sports and vegas UK?

 

[Online-casinos.co.uk]

We got this :

"
We apologise for any confusion caused by our previous communication. It was mistakenly stated that your participation in our affiliate program was terminated in full.

Please note that this termination only applies in part to the William Hill brand for Vegas and Sport in the United Kingdom territory. Your participation in all other brands and markets (including, for the avoidance of doubt, UK Poker, and other territories outside of the UK) remains active.

We thank you for your understanding and apologise for any inconvenience caused.

Many thanks,

The 888 William Hill Affiliates Team
"

But as we only promote to UK and only promoted Vegas we are still basically terminated.

 

[footballaffiliate]

If this is some sort of mis-communication you'd think someone would be quickly clarifying TODAY. Seems like William Hill and 888 have dropped ALL affiliates today. Saying "it's just UK" is practically 99% of it

They're selling part of the business. This is SkyBet x10

William Hill the 2nd largest bookmaker in the UK by players. This is going to rock the affiliate industry

Whether they'll still have private deals with FootyAccumulators, OLBG, FreeSuperTips - let's wait and see.

They have the cheek to say it's just UK too and to keep on promoting rest of world. I don't think so! Affiliate program is DEAD. That includes Europe, Africa and any of their USA operations

 

[footballaffiliate]

What would really be a kick in the balls for these guys is for this news to get out to the stock market. Because, if they are selling their UK arm of the business, then a big drop in share price due to a new buyer thinking this part of the business may not be worth as much with zero affiliates going forward, could have an impact.

888 Holdings, who own William Hill, has seen their share price drop from 458 GBP in Sept 2021 to 84 GBP today. It's a company with a massive market share, that just can't make the business work.

Expect this move today is part of their wider strategic review which probably doesn't just include their USA business

William Hill owner 888 puts US consumer sports betting business up for review

The decision to review the US consumer betting business comes less than three years after 888 announced it was entering the market through a tie-up.

www.independent.co.uk

bet365 must be rubbing their hands together and celebrating tonight.

 

[footballaffiliate]

Notably FootyAccumulators, OLBG, FreeSuperTips are all still promoting William Hill tonight. FST even have an exclusive Cheltenham offer. Expect these guys have been briefed on this smash and grab

 

[footballaffiliate]

Notably FootyAccumulators, OLBG, FreeSuperTips are all still promoting William Hill tonight. FST even have an exclusive Cheltenham offer. Expect these guys have been briefed on this smash and grab

And note, FootyAccumlulators did VERY well out of Skybet closing everyone else off. Now pretty much exclusively promoting them, having caused the collapse of Skybet affiliate program through faking bet365 bet slips on their Twitter feed at the time, leading Skybet to use the excuse of "regulation" in closing everyone else off.

 

[AussieDave]

yeah I sent them a new player last month, seems a mass cull to steal players

Does it say anywhere in the T&C's (Rev Share) that once an affiliate refers a player (NDP) to XYZ, from that point, does XYZ the affiliate program et al owns that player, does it say that or anything like it?

 

[MelaX]

Mrgreen closed the affiliate program in Denmark as well. Any brands related to 888 group should not be promoted by any affiliate as they will screw you over sooner or later.

 

[AussieDave]

Any brands related to 888 group should not be promoted by any affiliate as they will screw you over sooner or later.

This fact was known 12+ years ago BUT do people listen... NO!

 

[footballaffiliate]

If anyone is thinking of taking out legal action against William Hill and/or 888 then start making notes of who is still promoting them in the UK. Take screen shots, take URLs, note the pages in the WayBackMachine.

This will help you when it comes to their arguments in court regarding closing down affiliates on their UK brands when they haven't.

Like other brands, these guys are selectively keeping on the bigger sites and dropping/stealing from the smaller ones.