Yep. That's a complicating factor. I would not be able to cooperate with somebody putting whatever dodgy brand on the best spots, because they offer a 70% deal or want to pay some money upfront for a spot with exposure. Also, discussions can be about CMS, SEO strategy, efforts put in the project, etc. Also, too many captains on board, is usually asking for problems. Especially when you're talking during doing 101 things and by Skype instead of face-to-face.
I completely that before starting, you should put on paper agreements about who's doing what work, how revenues will be divided, what in case of, etc. Of course, it's some bureaucracy and perhaps more pragmatic to start and see what revenue you will make, but you could also state that if you're not that convinced that it'll work, you'd better spend your time in something else. Also, make like financial goals. Problems usually appear when things are not going the way people were hoping. At that moment, the guy that invested his money perhaps wants to continue and the content writer prefers to spend his time in other projects...
The best would perhaps be to do everything like project, with different roles, using everybody's skills and somebody managing the whole bunch. But that sounds that being an employee of a company, something that many of us were trying to avoid or just escaped from.
I completely that before starting, you should put on paper agreements about who's doing what work, how revenues will be divided, what in case of, etc. Of course, it's some bureaucracy and perhaps more pragmatic to start and see what revenue you will make, but you could also state that if you're not that convinced that it'll work, you'd better spend your time in something else. Also, make like financial goals. Problems usually appear when things are not going the way people were hoping. At that moment, the guy that invested his money perhaps wants to continue and the content writer prefers to spend his time in other projects...
The best would perhaps be to do everything like project, with different roles, using everybody's skills and somebody managing the whole bunch. But that sounds that being an employee of a company, something that many of us were trying to avoid or just escaped from.