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How to drive iGaming traffic on TikTok?

TikTok has quickly grown into one of the most popular traffic sources for webmasters, and for good reason. It’s the 5th most popular social media platform globally, with its user base growing daily and expanding across more GEOs. With such a global reach, TikTok offers excellent scaling opportunities for affiliates, allowing access to a diverse audience. Here are some great approaches if you want to start running gambling ads on TikTok:

• Conditionally free traffic.

With such type of traffic you can minimize expenses! Upload videos, host live sessions, post stories, text publications, and experiment with other forms of conditionally free engagement.

• Simplified video editing.

TikTok offers a variety of video tools, including “Stitch” and “Duet,” allowing you to blend others’ content with your own. Just note that some videos are restricted to specific accounts depending on the original creator’s settings.

• Working with creatives.

Successful advertising on TikTok requires understanding which creatives resonate. Content styled around “success stories,” emotional appeals, and click-worthy headlines that hook viewers from the first few seconds work especially well. Show emotion, use unexpected angles, build intrigue, and engage viewers — this style delivers the best results.

• Direct traffic to affiliate links.

Direct linking in ads is possible, but it’s wise to use cloaking to hide content from moderation and present a “clean” page for TikTok’s review process.

• Redirecting to Telegram.

You can easily redirect TikTok traffic to a Telegram channel to share sports forecasts, reviews, and valuable insights.

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