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How to drive iGaming traffic on TikTok?

TikTok has quickly grown into one of the most popular traffic sources for webmasters, and for good reason. It’s the 5th most popular social media platform globally, with its user base growing daily and expanding across more GEOs. With such a global reach, TikTok offers excellent scaling opportunities for affiliates, allowing access to a diverse audience. Here are some great approaches if you want to start running gambling ads on TikTok:

• Conditionally free traffic.

With such type of traffic you can minimize expenses! Upload videos, host live sessions, post stories, text publications, and experiment with other forms of conditionally free engagement.

• Simplified video editing.

TikTok offers a variety of video tools, including “Stitch” and “Duet,” allowing you to blend others’ content with your own. Just note that some videos are restricted to specific accounts depending on the original creator’s settings.

• Working with creatives.

Successful advertising on TikTok requires understanding which creatives resonate. Content styled around “success stories,” emotional appeals, and click-worthy headlines that hook viewers from the first few seconds work especially well. Show emotion, use unexpected angles, build intrigue, and engage viewers — this style delivers the best results.

• Direct traffic to affiliate links.

Direct linking in ads is possible, but it’s wise to use cloaking to hide content from moderation and present a “clean” page for TikTok’s review process.

• Redirecting to Telegram.

You can easily redirect TikTok traffic to a Telegram channel to share sports forecasts, reviews, and valuable insights.

Looking to drive Gambling and Betting traffic through TikTok and other sources? Join 888STARZ Partners and get everything you need for a successful start!

 

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Top verticals in affiliate marketing

Affiliate marketing is a great way to earn online by buying and selling internet traffic. If you're thinking about trying it, the first step is to choose a niche. This is critical since choosing the wrong one might cost you time and money. Here’s a rundown of popular verticals that remain relevant to this day:

• E-commerce.
This evergreen vertical covers all physical goods sold online, from garden tools to luxury cars. Despite global changes and restrictions, online sales continue to increase, a trend that is only expected to continue growing with ongoing digital transformation.

• Nutra.
Products for health, such as creams, supplements, gels, and accessories, make up this niche. Consider that this is a seasonal vertical — for example, before summertime there’s a spike in demand for weight loss products.

• Dating.
Relationships are a year-round topic that keeps people engaged. With more individuals looking for connections online, demand for dating platforms is rising, making this a profitable niche for affiliates.

• Sweepstakes.
Prize draws and contests with cash or valuable prizes. This niche attracts users eager to try their luck and is perfect for newcomers in affiliate marketing.

• Finance.
From credit cards and mortgages to microloans and crypto. It’s particularly profitable in developing countries where financial habits are still forming.

• Gambling & Betting.
One of the most promising verticals, including online casino games, poker, and sports betting. It offers high payouts to partners and has a continually growing audience of millions of players.

Get to know a few of these niches and select the one that best suits your needs. And if you're eager to promote betting or casino websites, get in touch with the professionals at 888STARZ Partners. We specialize exclusively in the iGaming vertical and will help you maximize profits right from the start of our partnership!

 

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SEO tips for online casino websites

Effective lead generation in online casinos requires high-quality SEO optimization. Here are some key recommendations to help your website rank higher and develop a strong presence in the iGaming industry:

• Conduct keyword research.

Build a semantic core and focus on long-tail keywords to attract relevant traffic. Avoid overly competitive queries — it's better to target more specific ones.

• Create high-quality content.

Write unique articles, share industry news, and publish detailed reviews. Great content improves visibility and builds trust with search engines.

• Optimize on-page SEO elements.

Pay attention to titles, meta descriptions, website structure, internal links, and mobile optimization. These elements improve rankings and help Google better comprehend your content.

• Focus on technical SEO.

Check the site's loading speed, confirm its security, generate an XML sitemap, and fix scanning bugs.

• Prioritize link building.

Earn quality backlinks through guest posts and avoid spammy resources. Links to authoritative websites will considerably boost your rankings.

• Leverage local SEO.

If your online casino targets certain locations, optimize for local inquiries, include localized material, and actively monitor reviews.

Follow these tips to climb search rankings and attract more players! Already working with SEO traffic? Get extra support — contact your personal manager and start getting your site to the top!