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How to drive iGaming traffic on TikTok?

TikTok has quickly grown into one of the most popular traffic sources for webmasters, and for good reason. It’s the 5th most popular social media platform globally, with its user base growing daily and expanding across more GEOs. With such a global reach, TikTok offers excellent scaling opportunities for affiliates, allowing access to a diverse audience. Here are some great approaches if you want to start running gambling ads on TikTok:

• Conditionally free traffic.

With such type of traffic you can minimize expenses! Upload videos, host live sessions, post stories, text publications, and experiment with other forms of conditionally free engagement.

• Simplified video editing.

TikTok offers a variety of video tools, including “Stitch” and “Duet,” allowing you to blend others’ content with your own. Just note that some videos are restricted to specific accounts depending on the original creator’s settings.

• Working with creatives.

Successful advertising on TikTok requires understanding which creatives resonate. Content styled around “success stories,” emotional appeals, and click-worthy headlines that hook viewers from the first few seconds work especially well. Show emotion, use unexpected angles, build intrigue, and engage viewers — this style delivers the best results.

• Direct traffic to affiliate links.

Direct linking in ads is possible, but it’s wise to use cloaking to hide content from moderation and present a “clean” page for TikTok’s review process.

• Redirecting to Telegram.

You can easily redirect TikTok traffic to a Telegram channel to share sports forecasts, reviews, and valuable insights.

Looking to drive Gambling and Betting traffic through TikTok and other sources? Join 888STARZ Partners and get everything you need for a successful start!

 

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Top verticals in affiliate marketing

Affiliate marketing is a great way to earn online by buying and selling internet traffic. If you're thinking about trying it, the first step is to choose a niche. This is critical since choosing the wrong one might cost you time and money. Here’s a rundown of popular verticals that remain relevant to this day:

• E-commerce.
This evergreen vertical covers all physical goods sold online, from garden tools to luxury cars. Despite global changes and restrictions, online sales continue to increase, a trend that is only expected to continue growing with ongoing digital transformation.

• Nutra.
Products for health, such as creams, supplements, gels, and accessories, make up this niche. Consider that this is a seasonal vertical — for example, before summertime there’s a spike in demand for weight loss products.

• Dating.
Relationships are a year-round topic that keeps people engaged. With more individuals looking for connections online, demand for dating platforms is rising, making this a profitable niche for affiliates.

• Sweepstakes.
Prize draws and contests with cash or valuable prizes. This niche attracts users eager to try their luck and is perfect for newcomers in affiliate marketing.

• Finance.
From credit cards and mortgages to microloans and crypto. It’s particularly profitable in developing countries where financial habits are still forming.

• Gambling & Betting.
One of the most promising verticals, including online casino games, poker, and sports betting. It offers high payouts to partners and has a continually growing audience of millions of players.

Get to know a few of these niches and select the one that best suits your needs. And if you're eager to promote betting or casino websites, get in touch with the professionals at 888STARZ Partners. We specialize exclusively in the iGaming vertical and will help you maximize profits right from the start of our partnership!

 

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SEO tips for online casino websites

Effective lead generation in online casinos requires high-quality SEO optimization. Here are some key recommendations to help your website rank higher and develop a strong presence in the iGaming industry:

• Conduct keyword research.

Build a semantic core and focus on long-tail keywords to attract relevant traffic. Avoid overly competitive queries — it's better to target more specific ones.

• Create high-quality content.

Write unique articles, share industry news, and publish detailed reviews. Great content improves visibility and builds trust with search engines.

• Optimize on-page SEO elements.

Pay attention to titles, meta descriptions, website structure, internal links, and mobile optimization. These elements improve rankings and help Google better comprehend your content.

• Focus on technical SEO.

Check the site's loading speed, confirm its security, generate an XML sitemap, and fix scanning bugs.

• Prioritize link building.

Earn quality backlinks through guest posts and avoid spammy resources. Links to authoritative websites will considerably boost your rankings.

• Leverage local SEO.

If your online casino targets certain locations, optimize for local inquiries, include localized material, and actively monitor reviews.

Follow these tips to climb search rankings and attract more players! Already working with SEO traffic? Get extra support — contact your personal manager and start getting your site to the top!

 

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I wish back the times, an underpaid staff had to write that meaningless nonsense by themself instead spamming everyday those 2 seconds AI generated bull***

Hello! Thank you foryour feedback.

We make posts in our theread once per week, and our content managers prepare texts themselves.

Our audience is happy to see useful info for their work in iGaming niche.

 

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NEW landing pages (push & pwa): increased CR!

Hey! We are here with a next-level update…

We added a bunch of new landing pages with:
• push notifications
• PWA (progressive web apps)

These landing pages are tested by our in-house media buying team and on internal SEO projects.

Conversion to registration and deposit, as well as subsequent deposits, is significantly higher than usual on these landing pages, that’s why we highly recommend our partners to switch their streams and update links to these new landing pages!

Find the full list of new landing pages in the article on 888STARZ Partners blog via the link below.

Find here: https://888starz.partners/blog/new-...notifications-and-pwa-for-maximum-conversion/

 

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Great news! 888STARZ Partners blog has been launched successfully!

The whole knowledge base in one place from the 888STARZ Partners experts.

Find some new articles in our today's post:
• Best geos for Betting ads
• How to Promote Betting in India
• How to monetize Betting traffic with PPC affiliate marketing
• How to avoid sports betting scams
• How to get Betting traffic from Google UAC

 

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How to promote casinos in Tier 2 GEOs?​

Tier 2 refers to transitional economies with moderate income and emerging markets. Planning to target this GEO? Here are some key tips to help you succeed:

• Localizing creatives:
  Forget Google Translate — hire a freelancer or a native speaker for high-quality local content. Add flags, local currencies, and cultural symbols to connect with your audience better.
• Understanding the mindset:
  Not all Tier 2 GEOs are the same. Dive into cultural specifics, trends, and preferences. For instance, traditions matter in Asia, while emotions play a key role in LatAm countries.
• Traffic tools:
  Social media, push notifications, and SEO are your basics. For a creative twist, explore local platforms to expand your reach.
• Content marketing:
  Create guides and reviews for local audiences. Consider phrases like "top online casinos in Brazilian real" or "how to claim bonuses in Croatia". Use tools like Google Ads, Rank Tracker, or Serpstat for keyword optimization.
• Social media & influencers:
  Platforms like TikTok and Instagram, combined with local bloggers, build trust. Invest in collaborations and live streams to attract players from Tier 2 regions.

Dive into the details, study the GEOs, and success won’t be far away. To achieve high results, partner with real experts! At 888STARZ Partners, we work with over 100 countries globally, making us pros in affiliate marketing. Start driving traffic to Tier 2 GEOs with us!

 

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BIG WINTER TOURNAMENT FOR PARTNERS

Win prizes from the total prize pool of $120 000+ and RevShare prizes!

To participate, you need to:
Be a partner of 888STARZ Partners or become one
Register in the form on the promotion page
Attract players who will make a total of ≥20 first deposits in the GEO of the promotion

The top winners are determined by points. Find the principle of points accrual on the promotion page.

Special bonus for new partners!
We give $3-5 for repeat deposits from new players depending on the GEO with the promo code WINTERWINSPIN.

Please contact your manager to activate the promotion and clarify the conditions.

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How to drive traffic to online casinos in Africa?

Affiliate marketing in Africa is a genuine chance to enter a promising market with minimal competition and great ROI. In 2023, internet penetration in this region reached 43%, amounting to nearly 600 million users! In countries like Nigeria, South Africa, and Kenya, the penetration rate is 70-80%, making them the most promising markets for driving traffic to online casinos

5 Tips for a successful iGaming campaign:

Test 5-10 creatives at the start. Offers with a low entry threshold (e.g., deposits starting from $1-5) work best in markets like Kenya, Uganda, and Tanzania, where user income levels are below average.

Use multiple traffic sources to understand the specifics of the GEO. This can include popular social networks like Facebook, Twitter, Instagram, and YouTube, as well as local traffic sources such as DuckDuckGo, WeChat, IrokoTV, forums, and more.

Optimize your ad campaigns. Simple but visually appealing banners and videos that emphasize quick earnings or registration bonuses tend to have high CTR. Example: use images of big wins or lucky symbols.

Integrate local payment systems. Ensure access to popular regional payment methods, such as M-Pesa in East Africa or mobile wallets in West Africa, to boost conversion rates.

Consider cultural differences. Tailor casino promotions to cultural traditions, avoiding overly aggressive gambling ads.

What works best in creatives for online casino:

Focus on quick earnings and "today only" bonuses;
Emotional ads featuring excitement, big wins, and exclusive promotions;
Localized creatives — use a news channel style, push notifications about wins or jackpots;
News-style ads work well in regions like Senegal and Kenya;
For South Africa and Cameroon, themes related to gaming experiences and big jackpots convert best.

Africa is quickly becoming one of the most attractive regions for affiliate marketing. 888STARZ Partners offers excellent opportunities for launching online casino ads, proven by our partners who successfully drive traffic here. With us, you’ll get a quality product specially customized to Africa’s promising GEOs.

Contact us, start working, and claim your profit!

Email: affiliate@888starz.bet
Telegram
Skype
LinkedIn

 

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Top 5 common affiliate marketing mistakes

Affiliate marketing is a great way to earn money, but beginners often make the same mistakes. Initial mistakes are inevitable but they may be reduced with a smart approach. The top 5 mistakes made by webmasters are as follows:

• Choosing the wrong traffic source. Using inappropriate sources leads to low conversions and wasted money. Analyze and test sources before making large investments in any of them.
• Neglecting conversion optimization. Driving traffic is only half the battle — the key is monetizing your audience. Focus on improving landing pages, design quality, and loading speed.
• Lack of mobile optimization. Most users access the internet via smartphones. Ensure your website is fully mobile-friendly.
• Skipping targeting. Attempting to run traffic "at random" is a bad idea. Define your target audience first. With a clear understanding of it, your targeting will be precise and effective.
• Ignoring analytics. You won't be able to determine what works and what doesn't without monitoring and analysis. Use analytics software and keep a careful eye on your campaign's stats.

Affiliate marketing isn't about quick success, so keep that in mind. The essential elements are flexibility, patience, and a readiness to learn as you go. Looking for a trustworthy partner to run traffic to Gambling and Betting? Join 888STARZ Partners and start making profits today!